Chapter 6 Slides Flashcards
What is The Media?
Communications that target large audiences in print or electric format
What are Traditional Media forms?
Books Newspapers Magazines Cinema Recordings Radio Tv
What does New Media include?
Online Content
Apps
Search engines
What does every new media form do according to Marshall McLuhan?
It changes how we experience the world around us
What is the goal of the CRTC?
Ensure media is diverse, affordable, and high quality in Canada
What is Net Neutrality?
The principle of equality and detachment with respect to how information on the internet is treated by network providers
What do Functionalist Theories aim to understand?
How various structures in society help it to function, to stay stable and continue working
What would Functionalists ask about media?
How does media contribute to social stability?
What would a functionalist perspective argue about media?
It would argue that mass media does a great job of providing us with information from the local weather and traffic to incidents and politics around the world and keep us aware of what’s going on. It can also socialize people by keeping us connected
What does the conflict theory suggest again?
Society is based on conflict and inequality between groups over finite resources (like money and power)
What does the Propaganda Model suggest?
Media filters messages in a way that serves the interest of the corporate elite and creates support for their social, political, and economic agendas
What does Karen Dill-Shackelford believe about the media?
The media has a varied role in our lives and it is an important resource but is also profit driven to subject monopolies and conglomeration
What is Framing?
Framing is the overall way that a phenomenon is depicted in media, which affects our interpretations
What is Sizing in terms of Framing?
Refers to how big the thing they’re talking about seems, how much time does it get on the news?
What does Agency refer to in framing?
Refers to where the responsibility seems to lie. Does the story seem to suggest that someone is at fault?
What does Identification refer to in framing?
Refers to who we are supposed to empathize with
What does Categorization refer to in framing?
Refers to how is the even qualified? Is it just an event or is it a tragedy or is it an outrage?
What is Generalization in framing?
How something is contextualized in the larger political setting
What does Social Learning theory argue?
That people learn certain things by watching others, seeing the consequences, and then imitating that behavior
What does Desensitization theory argue?
That repeated exposure to violence lessens the impact it has on us (emotionally and physically)
What does Cultivation theory argues?
Repeated exposure leads to changes in how we think
What is the mean world syndrome?
The tendency after repeated exposure to violent media to believe you will become a victim of violence and perceive the world as more dangerous than it is
What does the postmodern discuss?
It goes against any one overarching theory because it believes that such a neat singular explanation isn’t possible. It acknowledges the complexity of media
What are the 3 things needed to become media literate?
1) understand the nature of media, that is, the mainstream media is profit centered, that it uses techniques that construct reality with viewers
2) understand the wider implications of media, how the media exposes us to large doses of violence, how they portray stereotypes, and how the promote consumerism
3) develop critical thinking skills, being aware we are influenced, understanding the need to consider who is sending us messages and how, and thinking what this message is designed to accomplish
