Chapter 6 Slides

Question 1

What is The Media?

Answer 1

Communications that target large audiences in print or electric format

Question 2

What are Traditional Media forms?

Answer 2

Books
Newspapers
Magazines
Cinema
Recordings
Radio
Tv

Question 3

What does New Media include?

Answer 3

Online Content
Apps
Search engines

Question 4

What does every new media form do according to Marshall McLuhan?

Answer 4

It changes how we experience the world around us

Question 5

What is the goal of the CRTC?

Answer 5

Ensure media is diverse, affordable, and high quality in Canada

Question 6

What is Net Neutrality?

Answer 6

The principle of equality and detachment with respect to how information on the internet is treated by network providers

Question 7

What do Functionalist Theories aim to understand?

Answer 7

How various structures in society help it to function, to stay stable and continue working

Question 8

What would Functionalists ask about media?

Answer 8

How does media contribute to social stability?

Question 9

What would a functionalist perspective argue about media?

Answer 9

It would argue that mass media does a great job of providing us with information from the local weather and traffic to incidents and politics around the world and keep us aware of what’s going on. It can also socialize people by keeping us connected

Question 10

What does the conflict theory suggest again?

Answer 10

Society is based on conflict and inequality between groups over finite resources (like money and power)

Question 11

What does the Propaganda Model suggest?

Answer 11

Media filters messages in a way that serves the interest of the corporate elite and creates support for their social, political, and economic agendas

Question 12

What does Karen Dill-Shackelford believe about the media?

Answer 12

The media has a varied role in our lives and it is an important resource but is also profit driven to subject monopolies and conglomeration

Question 13

What is Framing?

Answer 13

Framing is the overall way that a phenomenon is depicted in media, which affects our interpretations

Question 14

What is Sizing in terms of Framing?

Answer 14

Refers to how big the thing they’re talking about seems, how much time does it get on the news?

Question 15

What does Agency refer to in framing?

Answer 15

Refers to where the responsibility seems to lie. Does the story seem to suggest that someone is at fault?

Question 16

What does Identification refer to in framing?

Answer 16

Refers to who we are supposed to empathize with

Question 17

What does Categorization refer to in framing?

Answer 17

Refers to how is the even qualified? Is it just an event or is it a tragedy or is it an outrage?

Question 18

What is Generalization in framing?

Answer 18

How something is contextualized in the larger political setting

Question 19

What does Social Learning theory argue?

Answer 19

That people learn certain things by watching others, seeing the consequences, and then imitating that behavior

Question 20

What does Desensitization theory argue?

Answer 20

That repeated exposure to violence lessens the impact it has on us (emotionally and physically)

Question 21

What does Cultivation theory argues?

Answer 21

Repeated exposure leads to changes in how we think

Question 22

What is the mean world syndrome?

Answer 22

The tendency after repeated exposure to violent media to believe you will become a victim of violence and perceive the world as more dangerous than it is

Question 23

What does the postmodern discuss?

Answer 23

It goes against any one overarching theory because it believes that such a neat singular explanation isn’t possible. It acknowledges the complexity of media

Question 24

What are the 3 things needed to become media literate?

Answer 24

1) understand the nature of media, that is, the mainstream media is profit centered, that it uses techniques that construct reality with viewers
2) understand the wider implications of media, how the media exposes us to large doses of violence, how they portray stereotypes, and how the promote consumerism
3) develop critical thinking skills, being aware we are influenced, understanding the need to consider who is sending us messages and how, and thinking what this message is designed to accomplish