Chapter 5

Question 1

Most Important Features of Language

Answer 1

1. language is symbolic
2. language is (mostly) arbitrary
3. language is governed by rules
4. language has layers of meaning
5. language is bound by context and culture

Question 2

sematic

Answer 2

denotative, connotative, literal (i.e. home)

Question 3

loaded language

Answer 3

terms that carry strongly positive or negative connotations (i.e. cancer)

Question 4

using words to persuade

Answer 4

• anchor and contrast
• norm of reciprocity
• social validation principle

Question 5

anchor and contrast

Answer 5

ask a big favor then a small one in comparison

Question 6

social validation principle

Answer 6

people will comply w requests if others are too

Question 7

euphamisms

Answer 7

a vague, mild expression that symbolizes something more blunt or harsh, culturally bound

Question 8

slang

Answer 8

informal, unconventional words that are often understood only by others in a particular sub / co-culture

Question 9

hate-speech

Answer 9

any form of profanity meant to degrade intimidate, or dehumanize groups of people

Question 10

shared knowledge error

Answer 10

assume listener knows things that you don’t

Question 11

shared opinion error

Answer 11

assume someone has the same opinion as you

Question 12

monopolization error

Answer 12

when you’re doing all the talking