Chapter 4C Flashcards
observational learning
observational learning
observational learning is a social-cognitive process that occurs when someone watches a models actions and consequences to guide there future behaviour. it is a type of social learning that requires behaviour to be modelled under certain conditions in order for a learner to acquire and adopt the same behaviour.
the social learning theory
the social learning theory emphasises the importance of environment or social contexts where learning occurs, particularly through vicarious conditions. this is when an individual watches a model displaying a behaviour that is either reinforced or punished and accordingly choose to display or avoid that behaviour themselves. it consist of vicarious punishment and vicarious reinforcement
vicarious reinforcement
increases the likelihood of the observer behaving in a similar way to a model whose behaviour is being reinforced through the addition of a desirable stimulus, or removal of an aversive stimulus
vicarious punishment
decreases the likelihood of an observer performing a certain behaviour after having seen a model be punished for that behaviour through the addition of an aversive stimulus or removal of a desirable stimulus
steps in obervational learning
- attention
- retention
- reproduction
- motivation
- reinforcement
attention
when an individual actively focuses on a models behaviour whilst ignoring and therefore excluding all other stimuli. the greater similarity a model has to the observer, the closer attention the observer will pay
retention
the observer must store an accurate mental representation of the observed behaviour so that it may be reproduced when necessary
reproduction
the observer converts the mental representation into behaviour. to do this, they must have the ability to imitate the behaviour. they must possess the necessary motor skills to perform the same actions
motivation
the observer wants to reproduce the observed behaviour and perceives some benefit
reinforcement
the observer wants to reproduce the observed behaviour, thereby increasing the likelihood of reproduction. the types of reinforcement include
- external reinforcement
-vicarious reinforcement
- self reinforcement
- self efficacy
external reinforcement
reinforcement provided by another person such as a parent
vicarious reinforcement
occurs indirectly by observing a modelled behaviour being reinforced
self reinforcement
reinforced by meeting standards we set for ourselves, such a fulfilling a sense of pride
self efficacy
refers to our belief is our own abilities. an observer is more likely to imitate a models behaviour if they have low self esteem
factors that influence whether we imitate a model
- model is familiar to us through previous observation
- model has similar features
- models response is physically possible for the learner to imitate
- model is high status, positively perceived or stand out from competing models