Chapter 4.6 - International marketing

Question 1

Business etiquette

Answer 1

Refers to the mannerism and customs (traditions) by which business is conducted in different countries

Question 2

Demographics

Answer 2

The study of population trends in relation to its impacts on international marketing

Question 3

Globalization

Answer 3

The integratino and interdependence of the world’s economies, resulting in cultures and tastes converging at an accelerating pace

Question 4

International marketing

Answer 4

The marketing of an organization’s goods and services in overseas countries

Question 5

Opportunities

Answer 5

External factors that create business prospects or openings for a firm’s growth and development in international markets

Question 6

Threats

Answer 6

External factors that create challenges and obstacles for businesses wanting to expand and operate in overseas markets