Chapter 4.5d - Marketing Mix (7): Place

Question 1

Agents (brokers)

Answer 1

Representatives and negotiators who help to sell a vendor’s products
(Real estate agents, insurance brokers)

Question 2

Channels of distribution

Answer 2

The ways that a product gets from the manufacturer to the consumer
(Wholesalers, agents, retailers, e-commerce, vending machines

Question 3

Intermediaries

Answer 3

Agents or other businesses (distributors) that act as a middle person in the distribution channel

Question 4

Intermediation

Answer 4

The process of using intermediaries in the distribution channel between the manufacturer and consumers of a product

Question 5

Mail order

Answer 5

A speciality channel of distribution that enables customers to order products via the postal system

Question 6

Multi-channel distribution strategy

Answer 6

Refers to the use of a range of channels to distribute a firm’s products

Question 7

One-level distribution channel

Answer 7

Has one intermediary being used to sell a manufacturer’s products to consumers

Question 8

Place (distribution)

Answer 8

Refers to the distribution of products. The process of getting the right products to the right customers at the right time and place in the most cost-effective way

Question 9

Retailers

Answer 9

The sellers of products to consumers in outlets

Question 10

Speciality channels of distribution

Answer 10

Refers to any indirect way to distribute products that does not involve retailers
(e-commerce, vending machines, mail order)

Question 11

Two-level distribution channel

Answer 11

Uses two intermediaries, such as the use of wholesalers and retailers, to get products to consumers

Question 12

Wholesalers

Answer 12

Businesses that buy large quantities of a product from a manufacturer and then break the bulk into smaller units for resale, mainly to retailers