Chapter 4.5e - Marketing Mix (7): People Flashcards
1
Q
Goods
A
Physical or tangible products, such as smartphones, toys, books, and clothes
2
Q
People
A
The employees who interact with customers, thereby delivering the service to customers
3
Q
Service
A
An intangible product supplied by the business, such as bus rides, library facilities, theatre shows, insurance policies, and haircuts
4
Q
Seven Ps model
A
Refers to the marketing of services which includes three additional Ps (people, processes, and physical evidence) in addition the tradition 4 Ps in the marketing mix (product, price promotion, and place)
