Chapter 4:Attention Flashcards
Attention
Ability to focus on specific stimuli or locations in our environment
- Selective - Divided
Divided Attention
Paying attention to to more than one thing at a time
Visual Scanning
Movements of eyes from one location or object to another
Selective Attention
Attending to one thing while ignoring other
- We do not attend to large fraction of the information in the environment
- We filter out some information and promote other information for further processingp
Distraction
One stimulus interfering with processing of another stimulus
Attentional Capture
Rapid shifting of attention usually caused by salient stimulus
Dichotic Listening
Presenting one message to left year and different message to right year
Shadowing
Procesure of repeating message out loud as it is heard
Dichotic Listening Results
Unattended ear is being processed at some level:
- Cocktail party effect - Change in gender is noticed - Change to a tone is noticed
Cocktail Party Effect
Ability to focus one stimulus while filtering out other stimuli
Early Selection Model
Eliminates unattended info right at beginning of flow of information
- Broadbent’s filter model
Broadbent’s Filter Model
Model of attention that proposes filter that lets attended stimuli through and blocks some or all of unattended stimuli
Sensory Memory
Holds all incoming info for fraction of second and than transfers all of it to filter
Filter
Indentifies message that is being attended to based on its physical characteristics
- lets only this attended message pass through to detector in next stage
Detector
Processes info from attempted message to determine higher-level characteristics of message, like meaning
- processes all info
Broadbent’s model couldn’t explain
- Why participant’s name gets through
- Why participants can shadow meaningful messages that switch from one ear to another
Intermediate selection model
Treisman’s attenuation model
Treisman’s Attentuation Model
Selection occurs in 2 stages:
1. Attenuator analyzes incoming message 2. Lets through attended message
Attenuator
Analyzes:
1. Physical characteristics 2. Language 3. Meaning
Dictionary Unit
Contains stored words and thresholds for activating words
Late Selection Models
Most incoming info is processed to meaning before message selected is further processed
- MacKay
MacKay
- In attended ear, participants heard ambiguous sentences
- “They were throwing stones at the bank”
- In unattended ear, participants heard either “river” or “money”
Load Theory of Attention
Proposal that ability to ignore task-irrelevant stimuli depends on load of task person is carrying out
- Processing capacity
- Perceptual load
Processing Capacity
Amount of info people can handle and sets limit on their ability to process incoming info
Perceptual Load
Related to difficulty of task
Low-Load Tasks
Task that uses few resources, leaving some capacity to handle other tasks