CHAPTER 4 Flashcards
A formal program of gathering information about a company’s competitors.
competitive intelligence
The companies that offer the same products or services as the subject company
competitors
A company or an industry whose product(s) works well with another industry’s or firm’s product and without
which that product would lose much of its value.
complementor
An industry in which a few large companies dominate.
consolidated industry
An obstruction that makes it difficult for a company to enter an industry
entry barrier
The monitoring, evaluation, and dissemination of information from the external and internal environments to key people within the corporation.
environmental scanning
The degree of complexity plus the degree of change existing in an organization’s external environment
environmental uncertainty
An obstruction that keeps a company from leaving an industry.
exit barrier
An industry in which no firm has large market share and
each firm serves only a small piece of the total market.
fragmented industry
An industry in which a company manufactures and sells the same products, with only minor adjustments for
individual countries around the world
global industry
An industry situation in which the frequency, boldness, and aggressiveness of dynamic movement by the players accelerates to create a condition of constant disequilibrium and change.
hypercompetition
A group of firms producing a similar product or service.
industry
An in-depth examination of key factors within a corporation’s task environment.
industry analysis
A chart that summarizes the key success factors within a particular industry
industry matrix
A forecasted description of an industry’s likely future.
industry scenario
