CHAPTER 1 Flashcards
A statement of a corporation’s programs in terms of money required.
budget
Competitive and cooperative strategies that emphasize improvement of the competitive position of a corporation’s products or services in a specific industry or market segment.
business strategy
A strategy that states a company’s overall direction in terms of its general attitude toward growth and the management of its various business and product lines.
corporate strategy
A nesting of strategies by level from corporate to business to functional, so that they complement and support one another.
hierarchy of strategy
Variables within the organization not usually within the short-run control of top management
internal environment
An organization that is skilled at creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights
learning organization
The purpose or reason for an organization’s existence
mission
The end result of planned activity stating what is to be accomplished by when, and quantified if possible
objective
A theory proposing that an organization adjusts to changes in the environment through the learning of its employees.
organizational learning theory
The end result of activities, actual outcomes of a strategic management process
performance
A set of four levels of development through which
a firm generally evolves into strategic management.
phases of strategic management
The monitoring, evaluation, and dissemination of information from the external and internal environments to key people within the corporation.
environmental scanning
The use of business practices to reduce a company’s
impact upon the natural, physical environment
environmental sustainability
A process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance.
evaluation and control
A broad guideline for decision making that links the formulation of strategy with its implementation.
policy
A theory that proposes that once an organization is successfully established in a particular environmental
niche, it is unable to adapt to changing conditions.
population ecology