Chapter 3 - Strategy Analysis Flashcards
What issues should be considered during strategy analysis?
Long-term direction
Scope of activities
Advantage over competition
Fit with business environment
Resources and competencies
Values and expectations
What is corporate strategy concerned with?
Overall purpose and scope
What is corporate strategy influenced by?
Government
Investors
Global Competition
What is business unit strategy concerned with?
Pricing
Products
Customer satisfaction
Competitive advantage
What are the five sources of power within a business?
Dependency
Financial Resources
Position
Uniqueness
Uncertainty
What is PESTLE used to assess?
External business environment
What is Porter’s Five Forces used to analyse?
Industry profitability
Key competitive forces
What is MOST analysis used to understand?
Current business position
What is a Resource Audit used to identify?
Core competences or lack of them.
What five areas are examined in Resource Audit?
Physical resources Financial resources Human Resources Know-how Reputation
What are the four stages of a Boston Box?
Wild Cat (Problem Child)
Star
Cash Cow
Dog
What is a Boston Box used for?
Portfolio analysis based on Market share and growth
What is a Wild Cat?
Unprofitable product but investment for the future
What is a Star?
Product that strengthens its position in a growth industry becoming big profit earner
What is a Cash Cow?
Mature products with little growth