Chapter 3: Fundametals of Planning Flashcards
What is a plan?
A means devised
For attempting to reach goal
What is a goal
A future target
End result
Individual/ organisation wishes to achieve
What is asked when formulating a plan?
What
When
How
Who
OLC achieve the goals set. Hence, planning is the managements most
Fundamental function
What is a mission of an organisation?
Outlines its purpose
Basic reason for existence
What is a mission statement?
Broad declaration of the basic unique purpose Scope of operations That distinguishes the organsations form others
The question a mission statement answers is
Who are we
What business are we in
What do we want to become
A clear mission statement serves to
Guide individuals groups managements throughout the organisation
Does not change from year to year
What are the level of goals?
Strategic
Tactical
Operational
What are the characteristics of strategic goals?
Set by top management
Broadly defined targets, issues regarding whole organisation
Long-term endeavors, future end results
What characteristics can you classify goals based on?
Set by whom
Scope
Time frame
Tactical goals are
Set by middle management
More specific than strategic goals, spell out what must be done by divisions or department units to achieve strategic goals
Operational goals are
Set by lower management
Narrower in scope, precise and measurable outcomes
Lower levels of management include
Work groups
Individuals
Departments
examples of strategic goals are about
Growth
Profitability
The 3 level of goals form a
Hierarchy
The hierarchy formed by the 3 level of goals is known as the
Means end chain
The ends of the lower level is the
Means of the higher level
Strategic goals are the ends
Toward the organisation goals
The ends of the tactical goals are the
Means of achieving strategic goals
Viewed from the level itself,
The means become the ends itself
What are the benefits of goals?
Legitimacy
Source of motivation and commitment
Guide to action
Standard of performance
When a company is legitimate,
Means that the organisation stands for something, has a reason for existence
(Missions statement)
Legitimacy is seen through
Corporate values
Product quality
Attitude to employees