Chapter 3 Flashcards
Attention
A concentration of mental activity that allows you to take in a limited portion of the vast stream of information available from both our sensory world and your memory
Both bottom-up and top-down processing
Divided-attention task
Trying to pay attention to two or more simultaneous messages, responding appropriately to each
Both speed and accuracy suffer
Drivers on cell phones showed a form of…
Inattentional blindness
Selective-attention task
Requires people to pay attention to certain kinds of information, while ignoring other ongoing information
Resolving response conflict
4 different kinds of selective-attention tasks
Dichotic listening
The Stroop Effect
Visual Search
Saccadic eye movements
Dichotic listening
Each ear is listening to a different thing
People are more likely to process the unattended message when both messages are presented slowly, the main task is not challenging, and the meaning of the unattended message is immediately relevant
Working memory
The brief, immediate memory for material that we are currently processing
The Stroop Effect
People take a long time to name the ink color when that color is used in printing an incongruent word
Emotional Stroop task
People are instructed to name the ink color of words that could have strong emotional significance to them
Takes longer to name the color because they cannot ignore their emotional reactions
Attentional bias
A situation in which people pay extra attention to some stimuli or some features
Visual search
The observer must find a target in a visual display that has numerous distractors
More accurate in identifying it if it appears more frequently
Isolated-feature/combined-feature effect
If the target differs from the irrelevant items in the display with respect to a simple feature such as color, observers can quickly detect the target
People can locate an isolated feature more quickly than a combined
Feature-present/feature-absent effect
People can typically locate a feature that is present more quickly than one that is absent
Saccadic eye movements
Purpose is to bring the center of your retina into position over the words you want to read
Orienting attention network (what is it, where is it located)
Responsible for the kind of attention required for visual search, in which you must shift your attention around to various spatial locations
Located in the parietal lobe