Chapter 20 - Developing a Successful Personal Training Business Flashcards
The Business of Personal Training
Create and keep a loyal customer base/following
Personal Training Business Skills
Sales, marketing, finance
Importance of Education
Certifications and higher education enhance marketability, knowledge, and experience
Starting Out
Build rapport, maintain and enhance people skills, and improve coaching
Where to Work
- Commercial Fitness Facilities
- Independent Contractors
- In-Home
- Owning a Facility
Effective Resumes
Clearly focus on a specific job title and address the employer’s stated requirements for the position
Tips for Writing an Effective Resume
- Emphasize what you can offer rather than what you are seeking
- List all degrees, certifications, specializations, etc.
- List education before work experience
- List all attractive features at beginning of resume
- List all relevant work experiences
- References on a separate sheet
Interviews
- Practice
- Concise, eloquent, and personable
- Shake hands, smile, and make eye contact
- Show potential and eagerness to learn and improve
Marketing Definition
The process of promoting a product or service by communicating the features and benefits to potential customers
Marketing Requirements
Identifying the customer’s needs, developing the appropriate products or services to satisfy those needs, and promoting services and solutions in a cost-effective manner
4 P’s of Marketing
Product, Price, Place, Promotion
Providing Uncompromising Customer Service
- Success depends on reputation
- Never settle for anything less than personal best
- Be relentless
Uncompromising Customer Service Definition
Being unwavering in providing an experience and level of assistance that is rarely, if ever, experienced anywhere else
Guidelines for Uncompromising Customer Service
- Meet and get to know all clientele and develop a professional relationships
- Represent a positive image and high level of professionalism
- Encourage all questions
- Good verbal communication, positive body language, and tone
- Take advantage of opportunities that strengthen professional relationships
- Take ownership of complaints
Approaching Potential Clients
- Think of sales as a self-promotion
- Be confident, approachable, and professional
Creating Value
Value of the service must outweigh the cost
Sales Techniques
- It is through concern and professionalism that sales are created
- High level of customer service leads to increased sales
KNOW TEN STEPS OF SUCCESS
PG 565
Asking for the Sale
Most sales are lost because they are not asked for
Staying in Contact
Successful personal trainers keep in constant contact with current, past, and potential clients
