Chapter 2: The Personal Training Profession Flashcards
What allows a fitness professional to stand out in featuring their services?
Unique Selling Proposition (USP)
What statement describes the main benefit of establishing
A brand identity establishes a top-of-mind presence.
Which statement describes the first stage of the sales process?
Identifying a customer’s needs
Which statement describes the second stage of the sales process?
Communicating solutions for the customer’s needs
Which statement describes the final stage of the sales process?
Making the sale by asking for a financial commitment to solving the customer’s needs
How many CEUs does the mandatory CPR/AED certification provide for renewal of the NASM-CPT credential?
0.1
What is the correct number of continuing education units (CEUs) that NASM Certified Personal Trainer needs to complete in a 2-year cycle to renew the certification?
2
Why is continuing education required for NASM Certified Personal Trainers?
To ensure that fitness professionals stay current on the latest understandings and research findings within the industry
What is the purpose of a professional personal training certification?
To ensure that individual job candidates can demonstrate the ability to perform the tasks required for this job category
What statement describes a low-cost health club?
A health club that offers a low-price membership, often including very few amenities other than access to exercise equipment
What statement describes a premium health club?
A health club that features multiple group-fitness studio options and provides a selection of high-end amenities
What statement describes a mid-market health club?
A health club that provides all the features of low-cost clubs and additional amenities like higher-end locker rooms, snack and supplement sales, and group fitness workouts included in the price of membership
What statement describes a nonprofit health club?
A health club that uses revenue from fitness programs and memberships to cover operational costs, improve facilities, and fund a wide range of community-based initiatives
Prior to ever working with a client, what is the most important priority when starting an independent personal training business?
Purchasing liability insurance and appropriate business licenses
How can fitnesss professionals earn CEUs?
Attending fitness industry conferences