Chapter 2: The Personal Training Profession Flashcards
Operational costs
The various monetary requirements associated with the day-to-day running of a business.
High intensity interval training (HIIT)
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods.
Adherence
The level of commitment to a behavior or plan of action.
Sales process
A system for learning about the needs of a potential client to be able to identify and present a number of solutions for those needs.
Open Ended questions
Nondirective questions that can’t be answered with a simple yes or no answer; they require critical thinking to formulate a response.
Working the floor
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.
Rapport
A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well.
Forecasting
A business management technique that helps predict how much work is needed to meet a revenue goal.
Unique selling proposition (USP)
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
Brand
A product or service identified by specific, unique characteristics.
SWOT Analysis
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.
Four Ps of Marketing
Product, price, promotion, place
Continuing Education
NASM requires its fitness professionals to complete 1.9 CEUs—roughly 19 hours of continued education—every 2 years. Additionally, because it is a strict requirement for certification, a final 0.1 unit is awarded for the renewal of a fitness professional’s CPR/AED certification. All in all, this makes for a total requirement of 2.0 CEUs every 2 years.
