Chapter 2 Flashcards
Inductive theory
The research becomes before the theory
Deductive theory
Hypothesis/working theory before conducting the research
What is research?
Methodical gathering of data and reporting results of the data analysis
What is primary research?
Reported by the person who conducted it
What is secondary research?
Reported by someone other than the person who conducted it
What type of research methods exist?
- Experiments
- Surveys
- Textual analysis
- Etnhography
What do quantitative methods?
Number of statistics, predict what will happen for large groups
What do qualitative methods?
Centres on a description of communication rather than generalizations - strives for quality
How can theories change and grow?
Extension and intension
What is extension?
The theory adds more concepts and builds on what was already established
What is intension?
Scholars gain a deeper understanding of the original concept presented in the theory
