Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Communication science > Chapter 10 > Flashcards

Chapter 10 Flashcards

You may prefer our related Brainscape-certified flashcards:
Biology 101 flashcards
1
Q

What is mediated communication?

A

Communication in which something exists between source and receiver

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

How would you describe the diffusion of innovations?

A

Why dome some innovations fail while others become popular?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is an innovation?

A

Idea, practice or object that is perceived as new

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the six stages whether to adopt an innovation?

A
  1. Knowledge stage
  2. Persuasion stage
  3. Decision stage
  4. Implementation stage
  5. Confirmation stage (adopt or discontinuance)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the two types of discontinuance?

A
  1. Replacement discontinuance

2. Disenchantment rejection (stop using innovation)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the 5 qualities that make it why some innovations are chosen and not others?

A
  1. Relative advantage (it has to be better)
  2. Compatibility (consistent with adopter’s values)
  3. Complexity (level of difficulty)
  4. Trialability (try before decision)
  5. Observability (seeing innovation in public)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is critical mass?

A

If a large number of people adopt the innovation, the innovation becomes self-sustaining assuring future growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are the 5 categories to rate individuals when it comes to adapt an innovation?

A
  1. Innovators
  2. Early adopters
  3. Early majority
  4. Late majority
  5. Laggards
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is reciprocal interdependence?

A

Even if innovator or early adopters have the technology, they need others to adopt it as well to receive maximum benefits (you want to text your friend).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How would you describe the social network analysis?

A

All of us are connected to other, who are connected to others

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are the focuses of network analysis?

A
  1. Types of links between members
  2. The roles members play in the network
  3. The mode or channel by which messages are exchanged
  4. Content of the messages
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are the four attributes of social network analysis?

A
  1. Network mode: which channel?
  2. Content of the messages: what are you saying
  3. Density: how many interconnections
  4. Level of analysis: which group to focus on
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are the 7 potential links of social network analysis?

A
  1. Strength
  2. Direction
  3. Symmetry
  4. Frequency
  5. Stability
  6. Mediation
  7. Multiplicity
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

How would you describe the media richness theory?

A

Claims face to face communication is not always better than poorer versions of communicating

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What says MRT?

A

Recognizes that as new communication technologies develop, the decision about the best way to send a message becomes more complex

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

How can media be characterized based on information carrying capacity?

A
  1. Ability to transmit multiple signals: number of ways in which information can be communicated (text, verbal cues, non-verbal cues)
  2. Possibility of immediate feedback: extent to which a medium enables users to give rapid feedback
  3. Personal focus: possibility to alter a message specifically to receiver
  4. Ease of incorporating conversational language: slang
17
Q

What is ambiguity?

A

Refers to possibility of multiple interpretations. Requires interaction and clarification

18
Q

What is the point of MRT?

A

Choose the medium that offers the greatest efficiency and greatest opportunity for the intended message to be received accurately

19
Q

Name two types of situations that influence the choice of communication

A
  1. Uncertain situations: you need information before answering the question
  2. Ambiguous situations: existence of conflicting and multiple interpretations
20
Q

How would you describe the uses and gratifications theory?

A

Humans have options and free will, so individuals will make specific decision about which media to use to meet needs and fulfil specific gratifications

21
Q

What are the three assumptions of uses and gratifications theory?

A
  1. Audience members actively use various media to fulfill certain needs. Media use is not passive, involuntary or coerced: media offers options
  2. Mass communication is not something that happens to you. Audience members choose a medium and allow themselves to be influenced.
  3. Media outlet compete with other available means of satisfying personal needs
22
Q

What are the reasons of watching TV?

A
  • Entertainment
  • Information
  • Relaxation
  • Personal identity
  • Part of community
  • Part of a group

Communication science (11 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions