chapter 2 Flashcards
The General Environment includes?
Economic, Technological, and Political–Legal Dimension
The Task Environment includes?
competitors, customers, suppliers, strategic partners, and regulators.
The Internal Environment
owners, boards of directors, employees, and physical work environment.
The external environment
everything outside an organization’s boundaries that might affect it.
Licensing
one company allows another company to use its brand name in exchange for a royalty based on sales
Direct investment
When a firm builds/purchases operating facilities in a different country
North American Free Trade Agreement (NAFTA)
An agreement between the United States, Canada, and Mexico to promote trade with one another
United States–Mexico–Canada Agreement (USMCA)
Revised and amended NAFTA to provide greater incentives for Mexico to increase its imports from the United States