Chapter 17 THE INTERNET AND E-COMMERCE - Part 2 Flashcards
What are the 5 advantages of using the internet to research?
1) Secondary market research is a quicker way to find out about what the market wants and needs.
2) Commercially available research would have questioned a larger sample of people (more reliable)
3) Electronic information is easier to edit and place in other documents.
4) Saves time; take info from other competitors rather than visit them individually.
5) Can be done anywhere, do not require to go to certain places such as the library (Save fuel costs)
What are the 5 disadvantages of researching online?
1) Can be expensive to buy the market research findings.
2) Have to check that the company who found the findings are trusted and well known
3) Business must satisfy itself that the information is up-to-date and accurate.
4) Research must be conducted within a similar region. (e.g. Business wouldn’t go for research from Wales if based in London)
5) No copy rights on the information otherwise they could sue.
What are the 5 advantages of having a website?
1) Can give a business a global presence.
2) Some companies aren’t necessarily located anywhere so a website means they can realistically serve a very wide area.
3) E-commerce means the business is open 24/7 which can drastically increase revenue.
4) Producing the information as a brochure and other forms of advertising would be very high.
5) Anyone can find them (Google search)
What are the 5 disadvantages of having a website?
1) Costs of creating one can be high depending on the complexity and size of the site.
2) Requires a powerful database to run the stock-control systems and booking systems. (Takes time to develop)
3) Require secure systems so other people cannot access their info and buy goods fraudulently.
4) Global trading means it must have the stock available to service the demand. (could lead to bad reputation if not)
5) Not all customers wish to use a website.
What are the 5 advantage of using the internet for communication via email?
1) Usually arrive very quickly after they’re sent.
2) Allows businesses to communicate easily with their customers. (Improve reputation)
3) Quicker to write an email than a business letter as it does not require a formal layout. (Save time)
4) Sending emails rather than posting saves money on buying post stamps, paper and envelopes.
5) Encryption can be used for confidential emails making the email system very secure.
What are the 5 disadvantage of using the internet for communication via email?
1) Email system relies on everyone having the equipment to send/receive emails and checking their inbox regularly.
2) Can be easily sent to the wrong person giving a lack of confidentiality.
3) Some people receive too many emails which can cause stress.
4) Possible for email systems to be hacked into.
5) Some documents must be scanned into the computer in order to be sent as an attachment which can take longer than a fax machine.
What is a virus?
A program that can be transferred from one computer to another, damaging the computer system.
What is a distribution list?
A list of email addresses and names of people that can be emailed as a group.
What is encryption?
When data is put into a secret code so that it can only be read by the sender and someone authorised to receive the email.
What is an attachment?
A document which is stored as a file on a computer and sent alongside an email, such as a photograph, image or report.
