Chapter 15 METHODS OF COMMUNICATION

Question 1

What is

communication?

Answer 1

Is extremely important in a business. The purpose of communication is to acquire information or pass it on to others who need it.

Question 2

When can

communication take place?

Answer 2

Communication can take place when there is a sender or one or more receiver, a message and a medium (a way of communicating)

Question 3

What is internal communication?

Answer 3

Is when communication is passed in a business. It could be the communication between workers or employees.

Question 4

What is external

communication?

Answer 4

Is when information is passed outside the business. This could be between businesses or stakeholders. They need to be careful of their image.

Question 5

What is formal communication?

Answer 5

Formal communication is when information is passed through official channels such as a manager to a
worker

Question 6

What is informal communication?

Answer 6

Informal communication is when information is passed on through an unofficial channel such as through gossip or leaked information

Question 7

What is horizontal communication?

Answer 7

Horizontal communication is when you communicate with people at the same level as you e.g. your colleagues in your team.

Question 8

What is vertical communication?

Answer 8

Vertical communication is when you have to communicate between people bellow or above you in the hierarchal structure.

Question 9

What are five benefits of effective communication?

Answer 9

1) workers will be well informed about the goals of the company
2) They will be able to give correct information to customers
3) They can create a better company image of knowing their business well
4) helps companies reach their objectives
5) helps improve reputation

Question 10

When can

communication take place?

Answer 10

Communication can take place when there is a sender or one or more receiver, a message and a medium (a way of communicating)

Question 11

How does someone choose the best method of communication?

Answer 11

They will need to consider;

1. The content of the message
2. The people/ person who needs to receive the information
3. which method will insure the message is understood

Question 12

What is oral

communication?

Answer 12

Can take place with face to face meetings, over the telephone, or teleconferencing.

Question 13

What are the advantages and disadvantages of oral communication?

Answer 13

Advantages
1. No need for a record to be kept of what is said
2. People can immediately respond to understand
Disadvantages
1. Can be hard to explain complicated stuff
2. things may be forgotten

Question 14

What is visual communication?

Answer 14

Is a term used to describe video conferencing and electronic notice boards, both using technology.

Question 15

What are the advantages and disadvantages of visual communication?

Answer 15

Advantages
1. Can see facial expressions and shared documents
2. Don’t have to be in the same location– save travel costs
Disadvantages
1. No record of what is said.
2. cost of purchasing equipment

Question 16

What is written

communication?

Answer 16

Is when it is in text; either hand written or electronic Such as emails

Question 17

What are the advantages and disadvantages of written communication?

Answer 17

Advantages
1. Can be organised in priority and sent to others as well; privately or openly
2. Quick to deliver by hand in office
3. Emails are instant and low cost to set up
Disadvantages
1. Emails aren’t 100% secure
2. Costs money to print onto paper

Question 18

What are graphical communication and its purpose?

Answer 18

It is drawings to convey information such as production drawings, images, graphs or charts to make complex messages easily understood.

Question 19

What are five barriers to communication?

Answer 19

1. external noise e.g. a party in background
2. poor network coverage on phone
3. Use of jargon (hard language)
4. Poor relationships
5. lack of writing/ social skills

Question 20

Who is the recipient?

Answer 20

The person receiving the message

Question 21

Name a disadvantage for communication by email, telephone, and face to face.

Answer 21

Email– can be hacked into/viewed by others
Telephone– can’t see facial expressions so meaning may be lost
Face to face– no precise record of events to pass on to others

Question 22

What is teleconference?

Answer 22

A ‘meeting’ that takes place using telecommunication technology to enable people in different locations to speak to each other.

Question 23

What is a video conference?

Answer 23

A meeting that takes place using ICT to enable people to see and speak to each other