Chapter 15: The Cardinal Rule of Behavior Change Flashcards
1
Q
What is the Cardinal Rule of Behavior?
A
What is rewarded is repeated; what is punished is avoided.
-Consistency, not knowledge, is the problem.
2
Q
What is an Immediate-Return Environment?
A
Constantly focused on the present or near future which provides clear and immediate outcomes.
3
Q
What is a Delayed-Return Environment?
A
Choices you make that will not benefit you immediately
-Payoff can be years later.
4
Q
What is Time Inconsistency?
A
Valuing rewards in the present more than rewards in the future.
-Instant gratification wins
5
Q
What is Reinforcement?
A
Use Immediate Rewards to increase the consistency of behavior
-Make the end of a habit satisfying
