CHAPTER 15

Question 1

The system-wide application of behavioral science knowledge to develop, improve, and reinforce the
strategies, structures, and processes that lead to organizational effectiveness

Answer 1

Organizational Development

Question 2

The process by which a product, service, or business model takes root initially in simple applications at the
bottom of a market and then moves “up market,” eventually displacing established competitors

Answer 2

Disruptive Innovation

Question 3

The process of comparing the organization’s practices and technologies with those of other companies

Answer 3

Benchmarking

Question 4

• Focuses on what can be done and what is being developed
• Emphasizes identifying and monitoring the sources of new technologies for an
industry

Answer 4

Environmental Scanning

Question 5

Coordinate the technological efforts of the various business units and identify ways that technology can support the company’s strategy

Answer 5

Chief information officer (CIO)

Question 6

A person who develops a new technology or has the key skills to install and operate the technology

Answer 6

Technical innovator

Question 7

A person who promotes the idea throughout the organization, searching for support and acceptance

Answer 7

Product Champion

Question 8

An executive who has the status, authority, and financial resources to support the project and protect the product champion

Answer 8

Executive Champion

Question 9

What are the Practices that Make Organizations Great?

Answer 9

Strategy
Execution
Culture
Structure

Question 10

Focused on customers, continually
fine-tuned based on marketplace changes, and clearly communicated to
employees

Answer 10

Strategy Practice