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cs 490 > Chapter 14 - Supporting Knowledge Work > Flashcards

Chapter 14 - Supporting Knowledge Work Flashcards

1
Q

What is e-commerce?

A

A buying and selling of goods/service over the internet

Digitally enabled commercial transactions between and among orgs and individuals

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2
Q

What are the 8 unique features of e-commerce?

A

1) Ubiquity
2) Global Reach
3) Universal Standards
4) Social Technology
5) Personalization/Customization
6) Information Density
7) Interactivity
8) Richness

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3
Q

What does e-commerce ubiquity mean?

A

It means that it can be everywhere

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4
Q

What does e-commerce global reach mean?

A

Potential market scale is roughly equivalent to the size of the internet which is ~world

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5
Q

What does e-commerce universal standards mean?

A

Technical standards of the internet can reduce cost of entry and price of goods?>

Also make existing bus tech easier to delpy

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6
Q

What does e-commerce richness mean?

A

E-commerce platforms can deliver video, audio and animations which can enhance richness of info about product and. service

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7
Q

What does e-commerce interactivity mean?

A

Allows for two-way communication between bus and consumers

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8
Q

What does e-commerce density mean?

A

Ecommerce reduces cost of collection, storage and processing data

Increases currency, accuracy and opportunities/timeliness of information making it more useful

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9
Q

What does e-commerce customization mean?

A

Allows for customization of products and marketing messaging.

Can change prod and servuces based on consumer preferences or past behavior

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10
Q

What does e-commerce social technology mean?

A

Using social media to increase engagement

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11
Q

What are some e-commerce trends?

A
  • Size will reach $5trillion by 2021
  • Many business owners are taking their businesses online by creating websites and selling products/services through website
  • Consumer preferences are driving growth of e-commerce especially with covid
  • Sales are projected to reach 17.5% of retailer sales by 2021
  • Not selling online, missing out on opportunity to reach massive pool of potential buyers (21.8% of world pop)
  • US b2b ecomm will reach $1.8 trillion by 2023
  • 73% of shoppers use multiple channels (Google, social media, email) to do their shopping
  • 95% of all transactions are expected to be via ecomm by 2040
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12
Q

What are some benefits of e-comm?

A
  • convenience and accessibility
  • overcomes physcial geo limitations
  • earning while you sleep instead of just in store hours
  • scalability - expand with less costs than physical store
  • personalizaiton - ai can be used to create a personalized shopping experinece
  • access to innovative tech - more ways to streamline business
  • affordability marketing - range of affordable marketing channels to drive people to store
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13
Q

What are the types of e-commerce?

A

1) B2C
2) B2B
3) C2C
+
a) mobile
b) social network
c) local e-comm

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14
Q

Why do customers prefer B2C ecomm?

A

Simplicity, More convenient and better prices

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15
Q

What are the types of B2C sellers?

A

1) Direct sellers - e.g. Zappos, Amazon books, can be mfg, sellers
2) Intermediaries - e.g. Amazon, brokers deals between two parties
3) Fee-based - Netflix, Spotify, content on-demand for a fee, usually subscription fee
4) Advertising Based - high quality free content to attract visitors then sell ads e.g. youtube
5) Community Based - selling targeted ads based on demographics e.g. FB

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16
Q

What is the key challenge for B2C ecomm?

A

Attracting customers

17
Q

What is the projected rev growth of ecomm in us?

A

$95.7B 2003, ->229.9B 2008

  • promosing but full potential not realized
  • constantly increaasing rate and more due to pandemic

Canada
- in 2019 retail e-comm sailes growth by 8%

18
Q

What is the difference between B2B and B2C

A

B2b is to business, tend to have higher order value and more recurring purchases

  • typically higher order value
  • include mfg equipment, distribution, sw etc…
  • prods and services needed to grow
19
Q

Is B2C bigger than B2B ecomm?

A

No - in Canada and US B2B is about 10x bigger (~$7.6T)

- in 2020 projected to be over $9T

20
Q

What is C2C ecomm?

A

Trade between private individuals

Consumers communicate with each other directly

e.g. online auctions

Sometimes intermediaries with flat fees, expected to grow due to cost effectiveness

  • projected to grow in future due to cost effectiveness

Craigslist - classified ads, very friendly, sell items
Etsy - provides advice for growth, easily handle orders
Ebay - fixed price and auction

21
Q

What are the three periods of e-comm?

A

1995-2000 - Retail, basic static websites

  • selling simple retail goods
  • not enough bandwidth for complex
  • ads limited to hunches
  • basic static website

2000-2007 - Consolidation, web used to strengthen positions, new services online

  • emerged after dot com crash
  • large traditional firms learned how to use web
  • new services include travel and banking

2007 - now - Reinvention, web 2.0 with consumer devices + content

  • started with invention of smart phones
  • rise of personal devices
22
Q

What are the three themes of ecomm?

A

Tech - Tech needed from last 50 years (e.g. web, mobile devices, DB, cloud computing etc…)

Bus - New tech presents new ways of doing bus, new strategies needed

Society - Intellectual property, ind privacy, welfare - need to understand society before conducting successful bus

23
Q

Evolution of corporate computing

A

1950 - 1975 - mainfram computers

1970 - 1980 - mini computers - supports bus app by providing automation at cheaper price, hr, design

1980 - personal computers - desktop automation, word processors, spreadsheets

1980 - LAN/Client-server - share docs, pm, email

1990 - enterprise-wide comp - resource planning, advance resource planning

1995 - web and mobile - industrial sys automation, supply chain management, cloud

24
Q

E-bus

A

e-bus includes all bus activities via business

- include e-commerce

25
Q

E-commerce infrastructure

A
  • collection of entities needed to run e-commerce
  • right infra, better bus performance

Categorization:

  • ecomm environment
  • ecomm soln providers (end-to-end solution)
  • ecomm infra services (e.g. authentication, checkout, payment)
26
Q

History of internet

A
  • began as a search for transferring info efficiently over comp networks got to destination without being scrambled
  • no one predicted in first phase it would reach here
  • link mianframes on diff comp campuses
  • vulnerable if one network went down
  • USDD wanted to built network robust enough to survivce nuclear war
  • encourage expansion via marketshare
27
Q

Key tech concepts

A

IP

  • comm protocols used in internet
  • transmission control protocol (TCP)
  • Internet protocol (IP)
  • provide end to end data comm, describe how data should be packetized, transmitted and recieved
  • 4 abstraaction layers (linked, internet, transport (h2h), application (p2p))

Mobile Platform

  • primary access to internet
  • 42% of cellphone users (1.84billion) are smartphone users

Cloud computing

  • provider manges collection of sw and hw
  • data centers availble to many customers
  • single org or many orgs
  • sharing of resources to achieve econ of scale
  • avoid or minimize upfront costs
  • improves time of application up and running
28
Q

Who governs the internet?

A

ICANN - assigned names and numbers
IETF int eng task f - develops and promotes internet standards for protocols
IRTF int res - long term issues of eng
IESG eng steer group -
IAB int arch board -
ISOS - provide leadership in internet related standards, policies and eduction
IGF int gov forum - discussion of policies, informs and inspiures policy makers
WWWC - full time staff for standards of www (recall www is only one service of internet, otehrs include email)
INOG int net ops group

29
Q

Limitations of current internet

A

bandwidth - insufficent capacity in last mile, todays internet is kind of slow, not good at sharing large files

quality of service limitations - latency caused by uneven distrivution of info sending

language dev limitations - html not good enough

network arch - cannot keep up with norms and expect of customers

wired internet - based on physical cables, mobile networks overloaded

30
Q

Internet 2

A

lead by 450 institutions

  • creating leading edge super high speed network for national research community
  • full exploiting broadband through use of new gen applications
  • transferring new network services and apps to all levels of education and borader world
31
Q

GENI

A

Global Env network inn

- goal is to enhance research in comp netwroks

32
Q

Future internet

A
  • new research in internet arch
  • long term, several years before implement
  • generally slow incremental improements
  • provide latency solutions
  • guaranteed service level
  • lower error rates
  • reduce costs
  • IoT improvement
33
Q

Web Servers and Web Clients

A

Web Servers & SW

  • Enables comps to deliver pages to clients that request
  • e.g. Apache
  • includes basic security FTP, search, data capture
  • captable pof making http requests and access to internet
34
Q

Web 2.0

A
  • emphasize user gen content
  • social network
  • blogs
  • RSS (allows users to have content sent directly to comp)
  • wiki
  • web video
  • internet telphone
  • intelligent assistants or chatbots
  • video conferencing
35
Q

Mobile Apps

A
  • 80% of shoppers are mobile shoppers as well
  • increasing use of tablets
  • differrent platforms and OS
36
Q

Criteria for choosing ecomm infrastructure

A

Flexibility - easy to manage for all users, ability to respond quickly to change

Usability - any failures limit ability to deliver

Scalability - growth rapidly, env that does not collaps when growth high traffic, doesnt slow in peaks

Security -

cs 490 (12 decks)

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