Chapter 11 Flashcards
International research increases?
Complexity
What does international research involve?
Differences in country, politics, legal, economics.
What problems can you occur with international research?
Comparability of results.
What are the main effects on forming different cultures?
Race, Economics, Religion, History, Consumption, Marketing.
Where does culture refer to?
Widely shared norms or patterns of behavior.
What are climatic factors?
Difference in climates. (E.g. britisch drink beer, french drink wine.)
What are economic factors?
Wealth and taxation.
What are historical factors?
E.g. different sports over time.
What are factors related to marketing conditions?
E.g. survey mode differ.
Japanese don’t like to be contacted over the phone.
What are factors related to target groups?
Some target groups may not be easy to reach.
Which two classifications of international research are there?
Single and multi country.
Which three types of multicountry research?
Independent
Sequential
Simultaneous
What is equivalence in cross-national research?
About constructs (studying the same across countries)
Measurement (phenomena measured in the same way)
Sampling (countries equivalent)
Without equivalence there would be?
No good construct, measurement or sample.
How to ensure construct equivalence?
Use country specific literature
Use qualitative research
