Chapter 1 Flashcards
What is business research?
A series of well-thought out activities, data analyses, helps a manager to avoid/minimaze a problem.
What are the 7 hallmarks of good research?
Purposiveness, Rigor, Objectivity, Parsimony, Replicability, Generalizability.
What is the hallmark Purposiveness?
Know the why of your research?
What is the hallmark Rigor?
Theoretical base,
Methodological design.
What is the hallmark Objectivity?
Conclusions based on facts.
What is the hallmark Parsimony?
No unnecessary details,
Explaining a lot with a little.
What is the hallmark Replicability?
Equal results if research is repeated.
What is the hallmark Generalizability?
Apply the findings in a wide variety.
What is applied research?
Solve a current problem,
Specific company,
Within firms.
What is fundamental research?
Generate new knowledge,
Applies to several organizationals,
Applies to serveral firms.
What is deductive research?
From Theory to Data to test a theory.
What is inductive research?
From Data to Theory to build a theory.
What do you need to do to make your study replicable?
Describe your study design in detail.
Generalizability applies less to which research type?
Applied research.
Which 7 steps are in the deductief research process?
- Business Problem
- Problem Statement
- Theoretical Framework
- Research Design
- Collect Data
- Analyze Data
- Write-up
