Chapter 11/12 Flashcards
primary goals for speaking
to inform, persuade, introduce, make a group presentation, entertain
informative speech
teach listeners something they don’t already know
persuasive speech
appeal to listeners to think or act in a certain way
introductory speech
tell listeners about someone’s background and characteristics
types of professional presentations
oral report, symposium, colloquium, forum, panels
oral report
one person delivers a speech on the group’s behalf
symposium
each member of a group makes an individual presentation on a common topic
colloquium
a format in which members of a group discusses a topic with one another in front of an audience
forum
group members and audience members offer comments and questions to one another
brainstorming
encourages you to identify as many ideas as possible without stopping to evaluate
audience analysis
is a process of thinking carefully about the characteristics of listeners so you can address your audience in the most effective way possible
visual learners
learn best from illustrations, diagrams, and other images
auditory learners
focus on the voice and what they hear
kinesthetic learners
prefer group activities and hands-on activities
demographic characteristics
are individual characteristics of your listeners related to the populations they represent. Listener interests, attitudes, experiences, and preferences can all vary as a function of age, sex and sexual orientation, culture, socioeconomic status, physical and mental characteristics, and political orientation, so effective speakers are attuned to these characteristics in their audience