chapter 10 Flashcards
american national election studies
academically-run national surveys of voters in the United States, conducted before and after every presidential election.
conservative
a person who is averse to change and holds to traditional values and attitudes, typically in relation to politics.
exit polls
a poll of people leaving a polling place, asking how they voted.
george gallup
american pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
liberal
typically believe that government is necessary to protect individuals from being harmed by others, but they also recognize that government itself can pose a threat to liberty.
libertarian
seek to maximize political freedom and autonomy, emphasizing freedom of choice, voluntary association, and individual judgment.
margin of error
an amount (usually small) that is allowed for in case of miscalculation or change of circumstances.
moderate
advocating neither extreme left-wing politics nor right-wing politics
political ideology
certain set of ethical ideals, principles, doctrines, myths or symbols of a social movement, institution, class or large group that explains how society should work and offers some political and cultural blueprint for a certain social order.
political socialization
process by which individuals learn and frequently internalize a political lens framing their perceptions of how power is arranged and how the world around them is organized
population
all the inhabitants of a particular town, area, or country.
public opinion
the desires, wants, and thinking of the majority of the people; it is the collective opinion of the people of a society or state on an issue or problem. This concept came about through the process of urbanization and other political and social forces.
public opinion polls
designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals
push polls
an ostensible opinion poll in which the true objective is to sway voters using loaded or manipulative questions.
random sampling
the best way to represent a population. In order to obtain a random sample for a political poll, all members of the population must have an equal probability of being selected.