chapter 1: research Methods Flashcards
scientific method
the process of posing and answering questions using, careful controlled techniques that include systematic, orderly observation and the collection of data
1) identify question of interest
2) formulating an explanation
3) carry out research that either lends support to the explanation or refutes it
theories
explanations and predictions concerning phenomena of interest, providing a framework for understanding the relationships among an organized set of facts or principles
hypothesis
a prediction states in a way that permits testing
order of scientific method
scientific method -> theories -> hypothesis
correlational research
research that seeks to identify whether an association or relationship b/w two factors exists
-associated or related
experimental research
designed to discover causal relationships b/w various factors
types of correlational studies
naturalistic observation
survey research
naturalistic observation
a type of correlational study in which some naturally occurring behaviour is observed without intervention in the situation
-ethnography
ethonography
goal is to understand a cultures values and attitudes through careful, extended examination
case studies
involve extensive, in depth interview with a particular individual or small group of individuals
survey research
a type of study where a group of people chosen to represent some larger population are asked questions about their attitudes, behaviour, or thinking on a given topic
psychophysiological methods
research that focuses on the relationship b/w physiological processes and behaviour
electroencephalogram (EEG)
uses electrodes places on the skull to record electrical activity in the brain. the brain activity is transformed into a pictorial representation of brain-wave patterns
functional magnetic resonance imaging (FMRI) Scan
provides a detailed, 3D computer generated image of brain activity by aiming a powerful magnetic field at the brain. it offers on of the best ways of learning about the operation of the brain
experiment
a process in which an investigator, called an experimenter, devises two different experiences for participants