Chapter 1

Question 1

competitive advantage

Answer 1

anything that gives a firm an edge over rivals in attracting customers and defending itself against competition

Question 2

Hawthorne effect (findings)

Answer 2

people improve their behavior or performance simply because they are being assessed

Question 3

Hawthorne effect (study)

Answer 3

• researchers in a factory increased the lighting several times and production went up
• turned light down and production still went up

Question 4

parochialism

Answer 4

viewing the world solely through one’s own eyes and perspective

Question 5

what aspect of B.O. does the Smucker’s case look at?

Answer 5

ethical behavior