CH2 Flashcards
the process of selecting, organizing, and interpreting information.
Perception
the first part of the perception process, in which we focus our attention on certain incoming sensory information.
Selecting
the degree to which something attracts our attention in a particular context. We select information based on this.
Salience
the second part of the perception process, in which we sort and categorize information that we perceive based on innate and learned cognitive patterns.
Organizing
the structuring of information into a timeline to determine the cause (stimulus) and effect (response) of our communication interactions
Punctuation
the third part of the perception process, in which we assign meaning to our experiences using mental structures known as schemata.
Interpretation
like databases of stored, related information that we use to interpret new experiences
Schemata
This process affects our communication because we respond to stimuli differently, whether they are objects or persons, based on how we perceive them.
Perception
We tend to find ____ things that are visually or aurally stimulating and things that meet our needs and interests. Expectations also influence what information we select.
salient
connect the cause of behaviors to personal aspects such as personality traits.
Internal attributions
connect the cause of behaviors to situational factors.
External attributions
refers to our tendency to explain others’ behaviors using internal rather than external attributions.
fundamental attribution error
a perceptual error through which we attribute the cause of our successes to internal personal factors while attributing our failures to external factors beyond our control.
self-serving bias
leads us to place more value on the first information we receive about a person.
primacy effect
leads us to put more weight on the most recent impression we have of a person’s communication over earlier impressions
recency effect
occurs when initial positive perceptions lead us to view later interactions as positive.
halo effect
occurs when initial negative perceptions lead us to view later interactions as negative.
horn effect
refers to a person’s general way of thinking, feeling, and behaving based on underlying motivations and impulses
Personality
Refers to a person’s interest in interacting with others. People with high extraversion are sociable and often called “extroverts.”
Extraversion
Refers to a person’s level of trustworthiness and friendliness.
Agreeableness