Ch.17 Social cognition, attitudes and stereotypes Flashcards
Define attitude
Is a positive or negative evaluation of an attitude object (a person, object, event or idea)
What are the attitudes on the Tricomponent model?
Affective component
Behavioural component
Cognitive component
Affective component
This is a person’s feelings to an attitude object
Behavioural component
This is a person’s behaviour towards an attitude object
Cognitive component
This is a person’s thoughts and understanding about an attitude object
Define prejudice
Is an unfavourable attitude towards a group of people
What is discrimination?
Is prejudice expressed through behaviour
Define stereotype
Is when certain groups are perceived to have particular characteristics that are typical of them
Effects of prejudice and discrimination
Low self-esteem
Disadvantage/failure
Self-fulfilling prophecies
Violence and genocide
Ways to prevent and reduce prejudice
Education Intergroup contact Cognitive interventions Superordinate goals Direct experience