Ch 7 (cont.) Social Cognitive Theory Flashcards
Bandura
Bobo doll experiment
- 88% exposed to violent models became aggressive
Social cognitive theory
learning through observation of others
enactive vs vicarious learning
e: by doing
v: through observation/imitiation
direct reinforcement
reinforcement of the learner by the model
vicarious reinforcement
model’s behaviour/consequences -> stimulus for the observer’s response
reciprocal determinism
environment personal factors behaviour environment
4 phase model
attention + retention + production + motivation
attention - characteristics of models
expertise, status, social power, attractiveness, age, sex, ability to reward imitator, etc
retention
remembering and rehearsing (retaining image of model’s behaviour as the standard)
production
performing the behaviour
factors: talent, ability to monitor, ability to make appropriate adjustments
inhibitory effect
suppression of deviant behaviour as result of seeing model punished
dis-inhibitory effect
engaging in deviant behaviour when model is not punished
eliciting effect
behaviours arent exact but they’re of the same class
self-management
rewarding/punishing one’s own behaviour