Ch 6 Slides Flashcards
Texas Newspapers
- The Telegraph and Texas Register published its first issue in _____, just days after Texas declared independence from Mexico
Texas Newspapers
- The Telegraph and Texas Register published its first issue in 1835, just days after Texas declared independence from Mexico
Texas Newspapers
- ________ were the primary source of news in Texas even after the advent of the radio in the 1920s
- Fewer than 3% of Texas homes had electricity during the Depression
Texas Newspapers
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Newspapers were the primary source of news in Texas even after the advent of the radio in the 1920s
- Fewer than 3% of Texas homes had electricity during the Depression
Texas Newspapers
- By _____, newspaper readership was down dramatically and three major Texas daily newspapers had gone out of business
Texas Newspapers
- By 2017, newspaper readership was down dramatically and three major Texas daily newspapers had gone out of business
Texas Newspapers
- ___________ -Newspapers and other media that report a single viewpoint in an effort to persuade readers
Texas Newspapers
- partisan press -Newspapers and other media that report a single viewpoint in an effort to persuade readers
Texas Newspapers
- Newspapers in Decline
- Daily newspaper circulation today is only three-quarters of what it was in ____
Texas Newspapers
- Newspapers in Decline
- Daily newspaper circulation today is only three-quarters of what it was in 1940
Television
- Television was developed over several decades and was significantly intertwined with the invention of the _______
- The first live images were broadcast in 1925
Television
- Television was developed over several decades and was significantly intertwined with the invention of the radio
- The first live images were broadcast in 1925
Television
- The advent of television changed the way we look at _______
Television
- The advent of television changed the way we look at politics
- Television made it harder for the government to ___________
Television made it harder for the government to hide things or mislead the public.
The Mainstream Media and Political Coverage in Texas
- ___________ –traditional newspaper and television news outlets, distinct from opinion or commentary
The Mainstream Media and Political Coverage in Texas
- Mainstream media –traditional newspaper and television news outlets, distinct from opinion or commentary
The Mainstream Media and Political Coverage in Texas
- Between commercials, sports, weather, and human interest stories, the coverage of local and state politics is often ________
The Mainstream Media and Political Coverage in Texas
- Between commercials, sports, weather, and human interest stories, the coverage of local and state politics is often superficial at best
The Mainstream Media and Political Coverage in Texas
- The Internet
- The Internet has had important implications for all media platforms
- In 2017, ___ percent of the public retrieved at least some of their news online
- Almost every news outlet has an official page on Facebook, Twitter, and Instagram
The Mainstream Media and Political Coverage in Texas
- The Internet
- The Internet has had important implications for all media platforms
- In 2017, 93 percent of the public retrieved at least some of their news online
- Almost every news outlet has an official page on Facebook, Twitter, and Instagram
The Mainstream Media and Political Coverage in Texas
- Social Media and Texas politics
- Candidates, interest groups, and political parties have embraced social media as a ________
The Mainstream Media and Political Coverage in Texas
- Social Media and Texas politics
- Candidates, interest groups, and political parties have embraced social media as a prime outlet
The Mainstream Media and Political Coverage in Texas
- ________–Forms of delivering instant communications in a digitized or electronic format
- Facebook, YouTube, Twitter, Instagram
The Mainstream Media and Political Coverage in Texas
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New media –Forms of delivering instant communications in a digitized or electronic format
- Facebook, YouTube, Twitter, Instagram
The Mainstream Media and Political Coverage in Texas
- Bias in the Media
- Most media outlets have an ______ bias
- Clearest examples is at the national level
- Fox has a conservative slant, MSNBC a liberal one
- Selective exposure
- Clearest examples is at the national level
- Most media outlets have an ______ bias
The Mainstream Media and Political Coverage in Texas
- Bias in the Media
- Most media outlets have an editorial bias
- Clearest examples is at the national level
- Fox has a conservative slant, MSNBC a liberal one
- Selective exposure
- Clearest examples is at the national level
- Most media outlets have an editorial bias
The Mainstream Media and Political Coverage in Texas
- Bias in the Media
- Some media commentary actively _______ a particular point of view to draw in listeners (i.e. Rush Limbaugh)
- On TV it is not always easy to tell opinion from fact, so consumers of media must be vigilant
- Some media commentary actively _______ a particular point of view to draw in listeners (i.e. Rush Limbaugh)
The Mainstream Media and Political Coverage in Texas
- Bias in the Media
- Some media commentary actively sensationalizes a particular point of view to draw in listeners (i.e. Rush Limbaugh)
- On TV it is not always easy to tell opinion from fact, so consumers of media must be vigilant
- Some media commentary actively sensationalizes a particular point of view to draw in listeners (i.e. Rush Limbaugh)
Public Opinion and Polling
- ______—A measure of the public’s opinion, intensity, and direction about government and politics
Public Opinion and Polling
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Polling—A measure of the public’s opinion, intensity, and direction about government and politics
- If it is done correctly, polling can tell us what public opinion is
Public Opinion and Polling
- Public Opinion:
- Public opinion is concerned with ______ issues
- We care about issues like gay marriage, abortion and taxes
- Public opinion is concerned with ______ issues
Public Opinion and Polling
- Public Opinion:
- Public opinion is concerned with salient issues
- We care about issues like gay marriage, abortion and taxes
- Public opinion is concerned with salient issues
Public Opinion and Polling
- Issues do not become issues until they appear on the ______ agenda
- No greater source of agenda-creating than media
Public Opinion and Polling
- Issues do not become issues until they appear on the public agenda
- No greater source of agenda-creating than media
Public Opinion and Polling
- Political parties rely heavily on the ability to gauge public ______, and they temper their messages accordingly
Public Opinion and Polling
- Political parties rely heavily on the ability to gauge public sentiment, and they temper their messages accordingly
Public Opinion and Polling
- Polling
- Polling is aimed at capturing _________
- Most media use professional polling organizations such as Gallup, Rasmussen, or Pew Research
- Polling is aimed at capturing _________
Public Opinion and Polling
- Polling
- Polling is aimed at capturing public opinion
- Most media use professional polling organizations such as Gallup, Rasmussen, or Pew Research
- Polling is aimed at capturing public opinion
Public Opinion and Polling
- ________ trace public opinion over time
Public Opinion and Polling
-
Tracking polls trace public opinion over time
- Both media and campaigns make use of tracking polls
Public Opinion and Polling
- The Science of Polling
- For a poll to be valid, it has to be a sample of a ______ population
Public Opinion and Polling
- The Science of Polling
- For a poll to be valid, it has to be a sample of a universal population
Public Opinion and Polling
- The Science of Polling
- The reliability of a poll is determined by its confidence rate and _________ –the range of accuracy in a poll
Public Opinion and Polling
- The Science of Polling
- The reliability of a poll is determined by its confidence rate and margin of error –the range of accuracy in a poll
- The confidence rate tells us how likely it is that the poll, given its margin of error, represents the entire universe
- The standard confidence rate is 95 percent
- The reliability of a poll is determined by its confidence rate and margin of error –the range of accuracy in a poll
Public Opinion and Polling
- The Science of Polling
- No matter how accurate the poll, it is only measuring __________
Public Opinion and Polling
- The Science of Polling
- No matter how accurate the poll, it is only measuring the question asked
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Gives insight into what helped voters _________
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Gives insight into what helped voters make their decisions
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Help media make quicker calls on races on __________
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Help media make quicker calls on races on Election Night
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Help determine who ______________
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- Exit polling is valuable to political scientists and analysts
- Help determine who voted for whom and why
- Respondents are broken down by gender, age, income, race, religion, education, and wealth
- Help determine who voted for whom and why
- Exit polling is valuable to political scientists and analysts
Public Opinion and Polling
- Exit Polls
- In the past, one particular issue with exit polls, particularly in Texas, was that they failed to account for __________
Public Opinion and Polling
- Exit Polls
- In the past, one particular issue with exit polls, particularly in Texas, was that they failed to account for early voters
Public Opinion and Polling
- _______
- A tactic intended to persuade respondents, disguised as a poll
- Many polls are legitimate but it is important to realize when you may be the target of an illegitimate effort
Public Opinion and Polling
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Push Polling
- A tactic intended to persuade respondents, disguised as a poll
- Many polls are legitimate but it is important to realize when you may be the target of an illegitimate effort