ch. 6 Flashcards
memory
the process by which we encode, store, and retrieve information
encoding
recording info in a form usable to memory
storage
the maintenance of material saved in memory
retrieval
locating material and bringing it into awareness so that it can be used
repetitive rehearsal
short term mem
elaborative rehearsal
long term mem
organzied
sensory memory
the initial, momentary storage of information, lasting only an instant
iconic memory
reflects info from visual system
echoic memory
stores auditory info
short term memory
holds info for 15-25 secs
*** 7 +/- 2
hold avg of 7 chunks
variations of plus/minus 2 chunks
chunk
group together related info
single unit in short term mem
rehearsal
the repetition of info that has entered short term mem
illusion of competence
sounds familiar so you think you know it
but you do not :(
mnemonics
strategies for organizing info in a way that makes it more likely to be remembered
long term memory
stores info on a relatively permanent basis, can be difficult to retrieve
unlimited capacity