CH. 14: Social Psychology Flashcards
social psychology
the scientific study of how people’s thoughts, feelings, and actions are affected by others
attitudes
evaluations of people, objects, ideas, and behavior
What 3 factors does the ease with which attitudes can be changed depend on?
- message source
- characteristics of the message
- characteristics of the target
attitude communicator
a person who delivers a persuasive message
central route processing
the type of mental processing that occurs when a persuasive message is evaluated by thoughtful consideration of the issues and arguments used to persuade
peripheral route processing
the type of mental processing that occurs when a persuasive message is evaluated on the basis of irrelevant or extraneous factors
What kind of people use central route processing?
people who are highly involved and motivated
What kind of people use peripheral route processing?
people who are uninvolved, disinterested, bored, or distracted
cognitive dissonance
the mental conflict that occurs when a person holds two contradictory thoughts, beliefs, or attitudes
What is an example of cognitive dissonance?
(1) I smoke and (2) smoking leads to lung cancer
What are 4 ways to reduce cognitive dissonance?
- modify one or both of the cognitions
- change the perceived importance of one cognition
- add cognitions
- deny that the two cognitions are related to each other
social cognition
the cognitive processes by which people understand and make sense of others and themselves
schemas
organized bodies of information stored in memory that bias the way new information is interpreted, stored, and recalled
impression formation
the process by which an individual organizes information about another person to form an overall impression of that person
central traits
the major traits considered in forming impressions of others
attribution theory
considers how we decide, on the basis of samples of a person’s behavior, what the specific causes of that behavior are
situational causes (of behavior)
causes of behavior that are external to a person
dispositional causes (of behavior)
perceived causes of behavior brought by a person’s traits or personality characteristics
halo effect
a phenomenon in which an initial understanding that a person has positive or negative traits is used to infer other uniformly positive or negative characteristics
assumed-similarity bias
the tendency to think of people as being similar to oneself even when meeting them for the first time
self-serving bias
the tendency to attribute success to personal factors (skill, ability, or effort) and failure to factors outside oneself
fundamental attribution error
a tendency to overattribute others’ behavior to dispositional causes and minimize the importance of situational causes
behavioral economics
concerned with how economic conditions are affected by biases and irrationality
Awareness of attribution biases has led in part what?
a new branch of economics called behavioral economics