Ch. 12 soc psych Flashcards
social psychology
Influence of real, imagined or implied presence of others on the person’s THOUGHTS, FEELINGS, BEHAVIOR
social Influence
Process through which the real or implied presence of
others can directly or indirectly influence the
thoughts, feelings and behavior of an individual
Conformity:
* changing one’s own behavior to match that of other
people
Social Cognition
Ways in which people think about other people.
Social Interaction
– Positive and negative aspects of people relating to
others.
Asch’s Study
Conformity increased with each new
confederate un5l there were 4 confederates.
(More than that did not increase par5cipants’
tendency to conform)
* Conformity decreased if there was at least 1
person who gave the correct answer.
* Culture & Era played a rol
Groupthink
occurs when people place more
importance on maintaining group
cohesiveness than on assessing the facts of
the problem with which the group is
concerned
Characteristics of Groupthink
Invulnerability –Members feel they cannot fail.
Rationalization–Members explain away warning signs and help each other rationalize their decision.
Lack of Introspection– Members do not examine the ethical implications of their decisions because they believe that they cannot make immoral choices.
Stereotyping– Members stereotype/label their enemies as weak, stupid, or unreasonable.
Pressure –Members pressure each other not to question the prevailing opinion.
Lack of disagreement –Members do not express opinions that differ from the group consensus.
Self-deception Members share in the illusion that they all agree with the decision.
Insularity –Members prevent the group from hearing disruptive but potentially
useful information from people who are outside the group.
Group polarization
members involved in a
group discussion tend to take somewhat more
extreme posi5ons and suggest riskier ac5ons
when than do individuals who have not
par5cipated in a group discussion
Social facilitation
positive influence
of others on performance
Social impairment
negative influence
of others on
performance
social loafing
other’s presence leads to less effort
–>i.e. freeloading off group work
Deindividuation
a lessening of one’s sense of
personal identity and personal responsibility
– groups or crowds can offer a sense of anonymity
Compliance
changing one’s behavior as a result of other
people directing or asking for the change
Consumer psychology
branch of psychology that studies the habits of consumers in the marketplace, including
compliance
Techniques of compliance
- Foot-in-the-door technique: asking for a small commitment and, after gaining compliance,
asking for a bigger commitment - Door-in-the-face technique: asking for a large commitment and then, after being refused, asking for a smaller commitment
– Norm of reciprocity - Lowball technique: getting a commitment from a person and then raising the cost of that commitment
Obedience
Changing one’s behavior at the command of
an authority figure
Milgram’s Obedience Study
an authority figure ordered participants to deliver what they believed were dangerous electrical shocks to another person
–results suggested that people are highly influenced by authority, and highly obedient.
-the higher the voltage, the more agony experienced (expressed by learner’s script)
Social Cognition
the mental processes that people use to make
sense of the social world around them
Attitude
The tendency to respond posi5vely or
negatively toward a certain person, object,
idea, or situation
–>Formed through experiences and interactions with people.
–> Attitudes are often poor predictors of behavior unless the attitude is very specific or very strong
3 components of attitude
affective, cognitive, behavioral
How are attitudes formed?
vicarious conditioning: watching the ac5ons
and reactions of others to ideas, people,
objects, and situations
–> direct interactions with people and instructions by people
Persuasion
the process by which one person
tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation
key elements in persuasion?
message, source of message, target audience, medium/way of persuasion
elaboration likelihood model
people more likely to predict the future actions of someone if they elaborate
–> people will either elaborate on the persuasive
message or fail to elaborate on it
central-route processing
involves amending to the
content of the message itself
–> the speaker is clear
–> paying attention
peripheral-route processing
attending to factors not involved in the message, such as the expertise of the source of the message, the length of the message, and other non-content factors
–> talk is too long
–> person knows what they’re talking about