Ch. 12 Book Notes Flashcards
1
Q
Define audience analysis
A
Systematic process of getting to know your listeners relative to the topic and the speech occasion.
2
Q
Define demographisc
A
The quantifiable social categories of groups of people
3
Q
Define psychographics
A
The psychological qualities such as attitudes, values, lifestyles, behaviors, and interests or your audience.
4
Q
Define homogeny
A
Sameness
5
Q
Define brainstorming
A
amassing information, thinking creatively, and considering problems and solutions related to your topic.
6
Q
Define statistics
A
Information provided in numerical form.
7
Q
Define anecdote
A
Brief personal stories that have a point or punch line.
