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CTS Book > Ch. 11 Market AV Technologies > Flashcards

Ch. 11 Market AV Technologies Flashcards

1
Q

What is a horizontal market?

A

Clients interested in buying a specific product.

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2
Q

What is a Verticle Market?

A

Focus is on the needs of specific types of businesses or customers.

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3
Q

What is a Niche Market?

A

Specific Products for a Specific type of Customer.

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4
Q

What is a Value Proposition?

A

Something specific to your country so that your company stands out amongst the herd.

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