CB1

Question 1

why was regeneration necessary in CB1?

Answer 1

area surrounding railway station
incoming visitors saw derelict buildings
gave bad impression of the area

Question 2

new housing in CB1

Answer 2

Anglia Ruskin University - 1000 student homes
3500 normal homes

Question 3

student population of area

Answer 3

population 80,000
students make up over 20%
UK average student population in an area = 6%

Question 4

negatives of high student population

Answer 4

families and the elderly may not want to live in the close vicinity of student housing
anti-social behaviour
studentification - services will cater to them

Question 5

which chains moved to the retail outlets?

Answer 5

Costa
Co-Operative food
Wagamamas

Question 6

what are the negatives of chain retailers in this area?

Answer 6

becomes clone city and isn’t unique

Question 7

art and sculptures in CB1

Answer 7

£1 million invested into art
David Ward had a temporary art instillation using historic Foster’s mill as the backdrop
public art programme

Question 8

what are the positives of having art in CB1?

Answer 8

creates a sense of place and a culture

Question 9

what are the negatives of having art in CB1?

Answer 9

some see as soulless and unfit for the area

Question 10

how has rebranding CB1 damaged the social element?

Answer 10

designed in crime and drugs. pop up brothels and short term lets
Brookgates Development described as having “arrogance failure to engage with locals”
71% of locals objected to the scheme
seen as done more for profit than to benefit the locals
students have taken over the area

Question 11

what job opportunities have been created by the rebranding of CB1?

Answer 11

3000 jobs
22 Station Road - large office building
engineering companies such as Mott Macdonald and a law firm Birketts have set up
6.5% unemployed, below UK average

Question 12

what are the positives of having job opportunities in CB1?

Answer 12

attracts big companies for Synergy
opportunities for university students

Question 13

what are the negatives of having job opportunities in CB1?

Answer 13

may seem more like a business town than somewhere that people want to live

Question 14

how much did the rebranding cost?

Answer 14

£725 million - private investment
£4 million improvements to transport infrastructure

Question 15

what are the negative impacts of CB1 being so economically prosperous?

Answer 15

minimal government intervention to maintain prosperity of an area through private investment
improvments to transport - London is a 45 minute commute
gentrification caused
short term lets - no long term residents - no sense of community

Question 16

education opportunities in CB1?

Answer 16

61% of residents have degrees - UK average is 29%
£5 million education school

Question 17

how has rebranding benefitted the environment?

Answer 17

6000 bicycle parking places
on site bicycle facilities at 50 Station road
quick train ride to London - 45 minutes

Question 18

use of brownfield sites in rebranding?

Answer 18

CB1 was demolished and rebuilt on the same site
Areas of the Foresters mill that wasn’t damaged in the fire were rebuilt and conserved
Interior or railway station was refurbished but kept external Victorian building

Question 19

greenery in the area

Answer 19

Ceres Apartments were built around a terraced pocket park
50 station road has rooftop garden
tree lines streets
used to have no greenery

Question 20

who were the six players involved in the rebranding?

Answer 20

• brookgate- the developers
• robert myers- the master planners and landscape architects
• city council planners
• residential developers
• jesus college + aru
• architects

Question 21

what was brookgates role in placemaking CB1?

Answer 21

• they were the property developers who brought the sites around the station in total they acquired 26 parcels of land
• they sold on the parcels to developers to build on
• they took on the cost of bio remediation which was £21,000,000 to remove the ground contamination

Question 22

what was robert myers role in placemaking CB1?

Answer 22

had the assignment of developing a masterplan for the site and overall placemaking responsibility

Question 23

what was the role of jesus college in placemaking CB1?

Answer 23

jesus college owns station road and worked with brookgate on the development

Question 24

what was the role of anglia ruskin university in placemaking CB1?

Answer 24

aru were given permission to build 3 accommodation blocks with 329 en suite rooms and 119 studio flats

Question 25

how has the perception of place change due to rebranding CB1?

Answer 25

• the development has won many industry awards suggesting that judged by external bodies the location has been a big success
• one station square won the midlands and central england BCO prize for the best commerical workplace
• there is evidence of improved perception and attachment
• however there is some contest