case studies Flashcards
1
Q
what is a case study (3)
A
detailed study into one person/small group
-looks at past+present behaviour to build up a case history
-provides qualitative data
2
Q
3 strengths of case studies
A
-detailed - gain indepth insight
-forms basis for future research
-allows research that would otherwise be unethical/impractical
3
Q
3 limitations of case studies
A
-not generalisable to wider population as data only gathered from one person
-multiple interviewer bias- social desirability bias (from individual) and interpretative bias (from researcher)
-time consuming, hard to replicate