Carmona Test Flashcards
(43 cards)
. Definition of argumentation
a logical way of discussing or debating an idea
Etymology and meaning of the word “Argument”
ETYMOLOGY (LATIN) – Argument comes from “ARGUERE” (to
make clear, to make known, to prove something)
Components of Argumentation: Purpose
To inform an audience that your viewpoint deserves
consideration
Components of Argumentation: Strategy
To present information on both sides of the issue – while
favoring one side and casting reasonable doubt / suspicion on the
other side.
Components of Argumentation: Foundation
Based on logic and reason (pure facts)
Components of Argumentation: Style
Logical, detached, objective
Components of Argumentation: Method:
The writer takes a position / makes a claim / acknowledges
opposing side/views
Components of Argumentation: Rhetorical Appeal:
LOGOS
Components of Persuasion: purpose
Purpose: To move an audience to action OR to convince an audience
to adopt your viewpoint
Components of Persuasion: strategy
Strategy: To present information and opinions on ONE side of an issue
by developing a strong connection with a target audience
Components of Persuasion: foundation
Foundation: Based on emotions and personal opinions
Components of Persuasion: style
Style: Passionate, personal, emotional
Components of Persuasion: rhetorical appeal
Rhetorical Appeal: PATHOS
Components of Persuasion: method
Method: Opinions are blended with facts
Synonyms for the word “claim”
Claim / Assertion (the author’s position – stance on an issue)
3 types of claims
Claim of fact: asserts that something is true or not true
Claim of value: something is good/bad, right/wrong,
desirable/undesirable
Claim of policy: begins with a definition of the problem, explains
why it is a problem, and then explains the change that needs to
happen
Claim of fact
asserts that something is true or not true
Claim of value
something is good/bad, right/wrong,
desirable/undesirable
Claim of policy
begins with a definition of the problem, explains
why it is a problem, and then explains the change that needs to
happen
Counterclaim
(opposite side of the issue)
Evidence
(supporting details that strengthen a claim)
Rebuttal / Refutation
(disprove the counterclaim)
Opponents
people who disagree with an issue
Induction process
In induction, one
begins with specific observations and then moves to general conclusions and
theories.
Inductive reasoning is also known as the “bottom up approach.”