Carmona Test Flashcards
. Definition of argumentation
a logical way of discussing or debating an idea
Etymology and meaning of the word “Argument”
ETYMOLOGY (LATIN) – Argument comes from “ARGUERE” (to
make clear, to make known, to prove something)
Components of Argumentation: Purpose
To inform an audience that your viewpoint deserves
consideration
Components of Argumentation: Strategy
To present information on both sides of the issue – while
favoring one side and casting reasonable doubt / suspicion on the
other side.
Components of Argumentation: Foundation
Based on logic and reason (pure facts)
Components of Argumentation: Style
Logical, detached, objective
Components of Argumentation: Method:
The writer takes a position / makes a claim / acknowledges
opposing side/views
Components of Argumentation: Rhetorical Appeal:
LOGOS
Components of Persuasion: purpose
Purpose: To move an audience to action OR to convince an audience
to adopt your viewpoint
Components of Persuasion: strategy
Strategy: To present information and opinions on ONE side of an issue
by developing a strong connection with a target audience
Components of Persuasion: foundation
Foundation: Based on emotions and personal opinions
Components of Persuasion: style
Style: Passionate, personal, emotional
Components of Persuasion: rhetorical appeal
Rhetorical Appeal: PATHOS
Components of Persuasion: method
Method: Opinions are blended with facts
Synonyms for the word “claim”
Claim / Assertion (the author’s position – stance on an issue)
3 types of claims
Claim of fact: asserts that something is true or not true
Claim of value: something is good/bad, right/wrong,
desirable/undesirable
Claim of policy: begins with a definition of the problem, explains
why it is a problem, and then explains the change that needs to
happen
Claim of fact
asserts that something is true or not true