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Media Studies > Black Panther > Flashcards

Black Panther Flashcards

1
Q

Marketing

A

Theresa Cross (Disney vice president of marketing)- 360° marketing

Marketing a film from ever angle to try and create appeal of the film to different kind of audiences

(Eg. Toys- children, Magazine articles- adults)

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2
Q

Black Panther Poster

A

*Black actors prominent

  • main character is the largest/ at the top- in powerful position (wealth, authority?)

*futuristic technology/ blues- iconography (sci-fi action genre)

  • T’Challa sat on a throne (representing Huey Newton, Leader of the Black Panther Movement)

*Marvel Studios logo visible

Different posters to target different audiences
—>marvel logo- presold fans
—>actors- their fans

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3
Q

Harlem Renaissance

A

*Cultural revival of African-American music, dance, art, fashion, literature, theatre, politics and scholarships

*African American migrants moved to Harlem, New York 1918-1930s after the end of the civil war
——> discovered how African Americans were negatively portrayed there

*most influential movement?

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4
Q

Black Lives Matter

A

*started as a hashtag on social media (#BLM)

*grew into an international activist movement

*2013-present

*set up due to racial discrimination and police brutality against black people

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5
Q

Marvel Studios

A

Subsidiary of WALT DISNEY STUDIOS
—> Disney one of the largest conglomerates; one of big 5

Vertically integrated
—> distribute + produce products
—> Disney distributing= big budget + resources for detailed marketing campaign

Global conglomerate helps global distribution

Retained a lot of creative control
—> Disney agreed to have minimal despite owning it

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6
Q

Hasbro

A

Synergetic products (merchandise)
—> toys/ action figures for film

Targets younger + family audiences
—> BBFC rating 12a in UK
—> some audiences may be too young- longer interest for the film for those to watch when older

Targets adult superfans
—> collectable items

Advert included black children
—> appeals to films message
—> inclusion/ representation

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7
Q

Lexus

A

Car manufacturer

Two limited edition black panther themed cars

Targets adult male audience
—> Interest in status + tech

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8
Q

Kendrick Lamar

A

Created a soundtrack for film

Targets his fans + predominantly young black male audiences

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9
Q

Trailers

A

Released on television in cinemas and online

Edited to promote film
—> actors
—> narrative/ dialogue
—>special effects/ action

Emphasis on the film being part of the MCU
—> targeting presold fans You were ridiculous

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10
Q

Super Bowl

A

Trailer broadcasted in the advert break of the Super Bowl in the USA
—> one of the most expensive advertising slots in the world

Immense amount of publicity
—> targeting global mass audiences (mostly male)

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11
Q

Film Release

A

Black panther released in black history month in the USA (February )
—> release marketed as a cultural vent to celebrate black culture

February is considered a weak month to release films according to the Box Office
—> Hesmondhalgh: fickle audience + high costs= high risk
—> Disney being a distributor ensured lower risk of failure, wouldn’t suffer major losses
—> month’s importance > profits
—> less films being released at this time due to statistics- less competition

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12
Q

BLACKPANTHERCHALLENGE

A

unofficial marketing for film

Crowd funding to buy tickets for young black children to see the film

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13
Q

New York Fashion Week

A

Welcome to Wakanda

Fashion show
—> Wakanda inspired outfits
—> based around traditional African American culture

Global publicity
—> targeting female audiences
—> new target market audience for superhero films

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14
Q

Social Media

A

Audiences able to like/ comment/ share the trailer (YouTube)
—> audiences marketing the film
—> global advertisement
—> low costs

Hashtags (Twitter/ X)
—> #blackpantherchallenge
—> spread trends
—> most tweeted about film in 2018 (and of all time 35million+ tweets)

Livestreams + Q&A
—>Producer + audience interaction

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15
Q

Interviews/ Chat Shows

A

Audiences get to know the actors
—> grow admiration
—> marketing on a national scale

Targets older audiences
—> people who still tune into traditional media products

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16
Q

Comic-Con

A

Globally recognised event
—> celebrate interest in film, tv, gaming etc

Cast + crew made appearances
—> panel
—> targets superfans ensuring they spread the word

17
Q

Snapchat filter

A

Targets a younger audience

18
Q

Marvel origins

A

Making comics, graphic novels, animations, tv, films
—> diversified company
—> huge presold fanbase; will see whatever they release

Sell the rights of one of their characters to raise money for production work
—>retained rights to Black Panther

Repetition
—> similar films (prequels, sequels, shared universes)
—> Hesmondhalgh
—> Curran and Seaton: huge companies running the industry chasing profit + power= limited variety, creativity, quality

19
Q

Reasons for Black Panther Being Low Risk

A

Shared universe

Presold audience

Global conglomerate involvement

Famous actors

Popular genre

Detailed 360° marketing campaign

20
Q

Reasons for Black Panther Being High Risk

A

Lesser known marvel character

Predominantly black cast

Costs a lot to make

*trying to appeal to modern audiences

21
Q

Tokenism

A

Making profit/ gaining publicity by proving Marvel’s diversity

22
Q

Hollywood Racism

A

black actors were dismissed

white actors did blackface

black actors only getting stereotypical roles (eg. Drug dealers, criminals)
—>social realism
—>urban areas

traditional superheroes were white males

changed since BLM movement

23
Q

Female Representation

A

Moving away from the ‘damsel in distress’ characterisation

Black Panther presents many strong female lead characters
—>attracts a female audience

24
Q

Tackling Old Themes

A

Disney previously criticised for a lack of diverse characters

Trying to overcome criticism
—> making new characters of ethnic minority groups (eg. Moana, Coco)

Improving its reputation

25
Q

BBFC

A

British Board of Film Classification

Black Panther in UK: 12A
—>can watch alone 12+
—>parental guidance needed for under 12

Disagreements about age rating
—> too violent/ aggressive?
—>violence fantasy based- qualified for lower certificate; we understand it’s wrong

26
Q

Regulation

A

Challenges when distributing globally
—> regulators have different rules

Marvel has to make sure film isn’t too violent for some countries so the age rating isn’t increased

Livingstone and Lunt
Protection vs choice
—>UK: choice>protection
—>China: choice<protection

27
Q

China’s Poster

A

T’Challa’s face covered

Made it hard to tell the characters were black

Disney defended to poster
—>not to hide ethnicity
—>showing off mask

Some believe that it was to hide their races
—> Asian countries find it difficult to distribute films with black lead characters
—> was to conceal race

Media Studies (8 decks)

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