Black Panther

Question 1

Marketing

Answer 1

Theresa Cross (vice president of marketing)- 360° marketing

Marketing a film from ever angle to try and create appeal of the film to different kind of audiences

(Eg. Toys- children, Magazine articles- adults)

Question 2

Black Panther Poster

Answer 2

*Black actors prominent

• main character is the largest/ at the top- in powerful position (wealth, authority?)

*futuristic technology/ blues- iconography (sci-fi action genre)

• T’Challa sat on a throne (representing Huey Newton, Leader of the Black Panther Movement)

*Marvel Studios logo visible

Question 3

Hollywood racism

Answer 3

*black actors were dismissed
*white actors did blackface
*black actors only getting stereotypical roles (eg. Drug dealers, criminals)
*traditional superheroes were white males
*changed since BLM movement

Question 4

Harlem Renaissance

Answer 4

*Cultural revival of African-American music, dance, art, fashion, literature, theatre, politics and scholarships

*African American migrants moved to Harlem, New York 1918-1930s after the end of the civil war
——> discovered how African Americans were negatively portrayed there

*most influential movement?

Question 5

Black Lives Matter

Answer 5

*started as a hashtag on social media (#BLM)

*grew into an international activist movement

*2013-present

*set up due to racial discrimination and police brutality against black people