Assassin’s Creed Flashcards
Assassin’s Creed: Valhalla successful
Builds on an already successful franchise
—>films, tv shows, comics alongside video game series
—>synergetic
Very active fanbase
—>comiccon
—>fanart
—>forums
—>gameplay on twitch + YouTube
PEGI
Rated 18
Very violent- blood, battle scenes
Ratings based on age and maturity not difficulty
Livingstone and Lunt: balancing needs of citizens and consumers
—>citizens- what is good for everyone
—>consumers- what we want to do individually
Self regulating industry
Bandura- Bobo Doll experiment
Do video games cause violence?
Adult would hit the bobo doll for ten minutes straight in front of a young child
—> child would imitate this behaviour when the adult leaves
—>children copy behaviours that they see
Experiment repeated with violence on tv
—>children repeated the behaviours
Problems
Only testing on really young children instead of a wide range of people- young children learn by copying
Children can recognise that.the bobo doll isn’t a real person- is it really violence?
Most people don’t imitate actions from video games; people are so used to the media format today
Concord
Sony’s failed game
$400million spent on the game
—> Sony is a huge conglomerate so it wouldn’t suffer from major losses unlike if it were independent
Curran and Seaton: a few huge companies running the industry chasing profit and power= limited creativity, variety
—>similar to already made games
—>people not willing to pay $40 for a game that is similar to one they already own
Costs would be too high to maintain the game (millions a month) for minimal players
Game was take off all systems, people refunded only weeks after release
—>apology released to prevent a decline of Sony audiences
Ubisoft
1986: 5 brothers
Known for assassins creed franchise + just dance
Top 10 indie producers globally
Vertically intergrated
30 countries +20000 employees
—>Ubisoft Montreal lead production studio for AC
Hall Reception theory
Audience Position
Dominant position - encoders intended meaning is fully understood and accepted
Negotiated position- encoders meaning is acknowledged but adapted to fit decoders experience
Oppositional position- encoders message understood but decode disagrees
Jenkins’ Fandom Theory
Textual poachers
—>exploring media texts, reinventing/reinterpreting them
—>blogs, fan art
Fans become active participants in the construction and circulation of textual meanings
Shirky End of Audience Theory
Audiences are prosumers
—>input in production of a product
—>every consumer is also a producer
Media is much more active
—> ore people share content
Seasonal Pass
Paid DLC for extra content that would be unlocked seasonally
Game is mmorpg, persistent world story mode game- many people would complete it and never play again after completion
—>creates extended interest for the game for at least 2 years post release
—>more profit as it’s another selling point of the game
Some audiences disagree
—>feel like they are only paying for part of the game
