Media Industries Flashcards
1
Q
Vertical Integration
A
Production- pre-production (casting, writing process), post-production (editing)
Distribution- Licensing, marketing (adverts, trailers)
Exhibition- streaming services, cinema
2
Q
Distribution
A
Connecting with the audience (licensing, marketing)
3
Q
Horizontal Integration
A
Subsidiaries across once vertical stage
DISNEY: 20th Century Fox, Pixar, Lucasfilm, Marvel, Searchlight
4
Q
Conglomerate
A
MASSIVE company that owns a lot of subsidiaries (eg. Disney)
5
Q
Independent
A
Outside financial and artistic control of a large company
6
Q
The Big 5
A
Universal, Disney, Warner Bros, Paramount and Colombia
7
Q
Mainstream HIgh Concept Film
A
Big budget, clearly dined characters, recognisable to audiences
