Key Terms Flashcards
1
Q
Conventions
A
What the audience expects to see in particular media text. These make up genres.
(characters, props, settings, storylines, technical codes, representation)
2
Q
Iconography
A
Visual elements of a media product that help the audience establish the genre- the signifiers.
3
Q
Code/ Sign
A
Something which communicates meaning
4
Q
Denotation
A
The literal meaning of a sign
5
Q
Connotation
A
The meanings we associate with the sign
6
Q
Encode and Decode
A
Media producers ENCODE messages and meaning in a product, these are DECODED/ interpreted by audiences- this creates MEANING
