C1 | I, Daniel Blake Flashcards
Austerity
The availability of luxuries and consumer goods
Ken Loach
Famous Director
—> known for social realism genre (niche)
—> won 2 palm d’ors
—>he is the unique selling point in his films as they are successful
Owns Sixteen Films
—>partnered with Why Not Productions (French company)
Very left wing + anti conservative
—>political views evident in film + marketing
eOne
Marketing + distribution
BBC + BFI
Funding bodies
—>low budget= £2million
—>£11.9million profit
Like to fund projects that are:
Innately British
Niche
Culturally significant
Educational
Show British culture
Sixteen Films
Loach’s production company
Partnered with Why Not Productions
—>neither companies are vertically integrated- only production
—>eOne did marketing + distribution
—> BBC + BFI funding bodies
Low budget
No money for extravagant sets and famous actors
BBC
Public service broadcaster
They have to be according to their remit:
Informative/ educational (reality of benefits system in the UK)
Entertaining
Showcase diversity
Showcase new talent (mainly unknown actors- adds to social realism feel)
Regional British films
Considered niche
Hard to sell to a global audience
Audiences may only be familiar with London compared to Newcastle
—>accents might be hard to understand for global audiences
—>did better in countries where it could be subtitled/dubbed (eg. France)
Traditional Media
Posters, trailers
Targets an older audience
—>online media not used as much for people 45+
Daily mirror
—>changed their logo- the ‘i’
—>had a left wing stance (like film)
—>gave away free tickets for the film; thousands saw film prior to release-
Palme D’or
Award given out at the Cannes Film Festival Festival
—>award given to niche films- usually culturally significant
Ken Loach 2 time winner
Guerilla Marketing
eOne used low budget marketing techniques
On the streets; Public will see it
Sometimes controversial (illegal sometimes)
Projecting film quotes onto parliament buildings
—>successful
—>viral on social media
—>targeting British audiences (+tourists)
Grassroots campaign
eOne employed 5 regional marketing offices
Talking to local people about the film and social issues linked to it
Protests outside cinemas about conservative government
Targeting labour audiences
—>prominently the north (where film is set)
WeAreAllDanielBlake
Hashtag gets attention easily online
Daniel Blake is the regular man
—> generic British name portrays this
Video with previous labour leader Jeremy Corbyn reciting quotes from the film
—>Corbyn mentioned film in Parliament
Targets anti conservative audience
—>labour supporters
Independent film
Not owned by a massive conglomerate (such as Disney)
Curran + Seaton: more creative and diverse, less mainstream
Not all about profit and power- educational/political purpose
There is still a commercial nature
—>partially profit based
Clean Graffii
High pressure hoses used to stencil words from true film
200 pavements in the country
Film premiere
In Newcastle (where film is set)
—>unusual, typically take place in big cities such as London
—>north more engaged in the film?
—>budget?
—>political message- more about films message not big names
Jeremy Corbyn invited
—>gained the film publicity due to his status
Screenings took place near to political party conferences
New Technology
Very few used
not needed for social realism genre
Low budget
DVD
available to purchase after being at the cinema
+digital download copy
—>harder age regulation if pirated (Livingstone and Lunt)
BBFC
British Board of Film Classification
I, Daniel Blake 15 in UK
—>emotional and disturbing
—>younger audiences may not appreciate the events
Some argue it should be lower as it is educational
