Theories Flashcards
1
Q
Hesmondhalgh
A
High costs + fickle audience= high risk
Media industries need to maximise audience
*publicity
*vertical integration
*horizontal integration
*familiar stars
*genre
2
Q
Curran and Seaton
A
Small number of company chasing profit + power= limited variety, creativity, quality
3
Q
Livingstone and Lunt
A
