I, Daniel Blake Flashcards
Austerity
The availability of luxuries and consumer goods
Ken Loach
Famous Director
—> known for social realism genre (niche)
—> won 2 palm d’ors
—>he is the unique selling point in his films as they are successful
Owns Sixteen Films
—>partnered with Why Not Productions (French company)
Very left wing + anti conservative
—>political views evident in film + marketing
eOne
Marketing + distribution
BBC + BFI
Funding bodies
—>low budget= £2million
—>£11.9million profit
Like to fund projects that are:
Innately British
Niche
Culturally significant
Educational
Show British culture
Sixteen Films
Loach’s production company
Partnered with Why Not Productions
—>neither companies are vertically integrated- only production
—>eOne did marketing + distribution
—> BBC + BFI funding bodies
Low budget
No money for extravagant sets and famous actors
BBC
Public service broadcaster
They have to be according to their remit:
Informative/ educational (reality of benefits system in the UK)
Entertaining
Showcase diversity
Showcase new talent (mainly unknown actors- adds to social realism feel)
Regional British films
Considered niche
Hard to sell to a global audience
Audiences may only be familiar with London compared to Newcastle
—>accents might be hard to understand for global audiences
—>did better in countries where it could be subtitled/dubbed (eg. France)
Traditional Media
Posters, trailers
Targets an older audience
—>online media not used as much for people 45+
Daily mirror
—>changed their logo- the ‘i’
—>had a left wing stance (like film)
—>gave away free tickets for the film; thousands saw film prior to release-
Palme D’or
Award given out at the Cannes Film Festival Festival
—>award given to niche films- usually culturally significant
Ken Loach 2 time winner
Guerilla Marketing
eOne used low budget marketing techniques
On the streets; Public will see it
Sometimes controversial (illegal sometimes)
Projecting film quotes onto parliament buildings
—>successful
—>viral on social media
—>targeting British audiences (+tourists)
Grassroots campaign
eOne employed 5 regional marketing offices
Talking to local people about the film and social issues linked to it
Protests outside cinemas about conservative government
Targeting labour audiences
—>prominently the north (where film is set)
WeAreAllDanielBlake
Hashtag gets attention easily online
Daniel Blake is the regular man
—> generic British name portrays this
Video with previous labour leader Jeremy Corbyn reciting quotes from the film
—>Corbyn mentioned film in Parliament
Targets anti conservative audience
—>labour supporters
Independent film
Not owned by a massive conglomerate (such as Disney)
Curran + Seaton: more creative and diverse, less mainstream
Not all about profit and power- educational/political purpose
There is still a commercial nature
—>partially profit based
Clean Graffii
High pressure hoses used to stencil words from true film
200 pavements in the country
