BCM: Methods to Change Policy

Question 1

Expose environmental agents’
behaviors in the mass media to
order to get them to improve healthrelated conditions. A type of
advocacy.
Requires the media to approve the
news value of the message and
accept the message without
changing its essential content.

Answer 1

Media advocacy

Question 2

Process of moving an issue to the
political agenda for action; may
make use of broad policy advocacy
coalitions and media advocacy.
Requires appropriate timing (see
policy window) and collaboration of
(media) gatekeepers. Will often
include persuasive communication
and consciousness raising.

Answer 2

Agenda setting

Question 3

Advocating policy when politics,
problems and policy solutions are
aligned to be receptive to a policy
issue.
Requires an astute policy advocate
who is well prepared

Answer 3

Timing to coincide with policy windows

Question 4

Forcing compliance or dictating or
precluding choices. Sometimes
Implementing existing laws to
Accomplish change. Laws and
regulations may also provide
incentives.
Requires unequal power and
availability of control and sanctions

Answer 4

Creating and enforcing lews and regulations