bandora 1963 Flashcards
aim
investigate whether imitation of role models will still occur in the form of film/ less realistic cartoon compared to watching a live role model
sample
48 of each girls and boys, Stanford uni nursery
mean age 52 months
strength: no gener bias
weakness: not rep all children limited
procedure
stage one shown either: film of real role model either male or female being aggressive towards a bobo doll 10 mins
- live role model being aggressive towards a bobo doll
-cartoon version of female role model dressed as a cat being caressive to a role model
-control no role model
- placed in a room, elicit mild frustration told toys were beingg saved for other children
another room with non / aggressive toys bobo doll and other weapons used by model
increases real and can be rep for consistency
weakness: lacks lask and eco val
results
found there was no significant difference between role model live or symbolic
live-83 mean agressive acts imitated
cartoon-99
on film real-92
control-54
demonstrating that even prehaps imitation occurred more when was cartoon or not in real life, suggesting perhaps shows/ films like tom and jerry could lead to imitation of behaviour
quan data +
application- need for watershed, age certification and need to show - concequences of those in films who are aggressive, not positive outcome
